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Posts Tagged ‘Carol Cone’

Komen Runs Big-Budget Damage Control Campaign

You may remember that Susan G. Komen — the company responsible for turning October (Breast Cancer Awareness Month) into a sea of pink– pulled funding from Planned Parenthood  back in February, resulting in a tidal wave of outrage. The hypocrisy of Komen, which urges women to be screened for cancer, pulling funding from an organization that provides access to cancer screenings and preventative education for underprivileged women proved too much for many to swallow. Komen eventually reversed its decision, but the move came too late for many former supporters.

As the company gears up for this year’s Breast Cancer Awareness Month, many in the industry doubt whether the brand can recover its damaged image and retain corporate sponsorships. For that reason, this year’s campaign will focus on salvaging Komen’s credibility where past efforts leaned more toward educating women about screenings and inspiring others to join the fight by purchasing branded items and participating in sponsored races. So will it work?

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Edelman Launches a Global Practice, Reveals Results of goodpurpose Study

Edelman has launched its eighth global practice, Business + Social Purpose, which will bring together the CSR, sustainability, and citizenship areas under one umbrella. The new practice will be led by global practice chair Carol Cone, who will work with regional leaders and 125 staffers to serve companies, NGOs, nonprofits, and other organizations.

The practice will provide services including brand and corporate citizenship strategies, reputation and image management, and sustainability. Clients include Adobe, Brita, PNC Financial Services, and Southwest Airlines.

Besides the services offered to others, the firm launched Edelman Citizenship in July of last year, which published its first Global Citizenship Report and donated $5.1 million in cash and pro bono services.

After the jump, we’ve got a few infographics with results from the 2012 Edelman goodpurpose study.

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Komen for the Cure Starts On the Path to Recovery

Susan G. Komen for the Cure (SGK) founder and CEO Nancy Brinker and the organization’s president Elizabeth Thompson held a conference call on Saturday with affiliates to work on a path out of the PR mess the group got into last week when it announced it would cut funding to Planned Parenthood. After lots of mixed messages and backlash, the organization has backed off of its plans, but the job of rebuilding the trust and goodwill of supporters is just beginning.

Ogilvy PR VP Brendan Daly confirmed with The Washington Post that he was brought in last week to help. Former George W. Bush press secretary Ari Fleischer is also lending his crisis comms expertise where necessary. Still, the WaPo article brings up issues that the organization could have with corporate partners and others going forward.

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Survey: Eight in 10 Consumers in Emerging Markets Expect Brands To Support Causes

Findings from the fourth annual 2010 Edelman goodpurpose global Study show that about eight in 10 consumers in emerging markets expect brands to do something in support of good causes.  In Brazil, 87 percent share that belief; in Mexico, 85 percent; and in China and India, 79 percent think brands should be socially responsible. Sixty-three percent of Americans share that expectation.

“In emerging markets, the dramatic rise of ‘the citizen consumer’ has happened so quickly because battles over societal issues like natural resources and human rights have taken place right in their backyards,” said Carol Cone, MD of brand and corporate citizenship at Edelman.

Americans also have strong beliefs about the role that brands should play in the support of good causes.

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Cause Marketing Luminary Carol Cone Joins Edelman


Carol Cone, dubbed by many in the PR industry as the “mother of cause marketing,” has joined Edelman.

Cone founded Cone, Inc., now an Omnicom-owned shop. Her title at Edelman is CarolCone@Edelman. An Edelman spokesperson told PRNewser today that the title is meant to avoid a “conventional” naming such as Executive Vice President, “that can sometimes group someone into an area,” while Cone will “work across the Edelman network.”

“It’s essentially her bringing three decades of experience in the social purpose marketing area to integrate across the agency network globally,” the spokesperson said.

“We live in a reset world, where business and society must partner for mutual benefit. Engagement on societal issues is no longer a ‘nice to do’ but a ‘have to do,’” said Cone in a statement.

When we spoke to Cone in early March, after it was announced she would be leaving the agency that bears her name, she told us that she was deciding whether to “create something new from scratch, go to a niche agency or go big.” It looks like she chose the “go big” option.

Carol Cone Leaving Agency That Bears Her Name


Carol Cone, founder of Omnicom-owned agency Cone Public Relations, is leaving her agency at the end of March.

Cone said in a phone interview with PRNewser that she will keep busy with a number of projects. “There’s no sitting on the sidelines for me,” she said.

Her agency was sold to Omnicom ten years ago, and is widely considered one of the preeminent cause marketing agencies in the country. Clients include the American Heart Association, Ben & Jerry’s, eBay, Disney, and Time Warner Cable.

Cone is working on a book, “Breakthrough Nonprofit Brands,” that will be published next September. In addition to that, she will begin consulting, while also deciding whether to “create something new from scratch, go to a niche agency or go big,” she said.

In regards to the agency, she said, “My name is on the door. My colleagues are at the agency still. So I wish them so much success while I go into new ventures.”

Read Cone’s full email to friends and staff after the jump.

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