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Posts Tagged ‘Caroline McCarthy’

The (Other) Real Top 14 PR Twits to Follow in 2014


They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.


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How Many People Work In Facebook’s PR Department?

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The answer would be 25, according to a Facebook PR rep we spoke with. So how do reporters who cover the company describe its public relations strategy? It’s a delicate question for those reporters looking to maintain their level of access with the social networking powerhouse.

Facebook “plays a fair game of PR hardball” said Nick O’Neill, editor of PRNewser’s sibling site

Another reporter we spoke with said the Facebook PR team told them they get hundreds of media inquiries a day — not surprising. But despite the flood of inquiries, the PR team is responsive.

“A lot of companies will operate a sort of press@ or newsroom@ email address for general inquiries and Facebook I’ve found is one of the best companies at maintaining that,” said CNET’s Caroline McCarthy.

Facebook is “pretty straight-forward” when it comes to releasing company news, said another editor, occasionally giving exclusives to The New York Times and The Wall Street Journal, but more often than not opting to release news to their company blog or via their invite-only Facebook group for members of the media and analysts who cover the company.

Facebook also employs Outcast Communications as its agency of record, and occasionally hires Brooke Hammerling‘s Brew Media Relations for project work.

Like any growing company, Facebook has faced PR hurdles…

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FTC to Bloggers: Disclose Payments or Face $11k Fine

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Bloggers: have you accepted a product freebie from a brand? Are you sending out “sponsored tweets” as part of a promotion? PR and marketing pros: are you working on a “word of mouth” campaign of your own? If so, you’ll want to read carefully updates announced today by the FTC to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The key takeaway, highlighted by Mashable’s Adam Ostrow: “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” And what happens if you fail to disclose? A fine of up to $11,000.

Former editor-in-chief and current contributing writer and columnist at Fortune magazine Elizabeth Spiers thinks the new rules would ruffle feathers if applied to “actual journalists.” If this were enforced with them, “I know a lot of people who’d be out of a job and/or deeply in debt to the FTC. At lifestyle magazines in particular, freebies are often the norm, not the exception. (I don’t think that’s the way it should be, but that’s the way it is.),” she said.

It’s going to be hard to police, said CNET’s Caroline McCarthy. “There are a lot of bloggers out there, not to mention a lot of different kinds of bloggers, and a lot of marketers.”

The news comes on the heels of IZEAFest, the annual conference of IZEA, a company which dubs itself as “the world leader in sponsored conversations.” David Binkowski, SVP, Word of Mouth Marketing at Manning, Selvage & Lee was a speaker at last week’s IZEAFest. In a PRNewser interview from this past June that addressed the topic, he said he personally doesn’t work for IZEA, and that at MS&L, “we do not pay for blog posts unless the bloggers have been hired to write on behalf of a client’s blog. Our firm’s roots are in earned media and the online extension of our practice is no different.”

UPDATE: Jeremiah Owyang, formerly of Forrester Reserach and now a partner at the Altimeter Group told us that he thinks “it’s a great idea that the FTC mandated this, the questions is where do the lines start and stop?” It’s really hard to tell, he said, citing examples such as, “I sure like Pepsi, Disclosure: I received a free bumper sticker at SXSW two years ago in Austin that I threw away.” That brings up the whole world of celebrity swag, prevalent at many conferences, award shows and events. We asked Jeremiah if this will be like a speed limit law of 65 m.p.h. where you really only have to be worried about getting pulled over if you’re doing 90, to which he said, “I think the community will police itself. The community will call people out, not necessarily the FTC.” See Jeremiah’s post, “A Running List of Sponsored Conversations.”

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Thrillist Launches Hamptons Edition, Publicists Not Far Behind


PR pros looking to make a dent in Hamptons media have new outlet to pitch. Thrillist, the daily email list for dudes, launched a Hamptons edition this weekend. This PRNewser was at the launch party at the Day & Night Restaurant Beach Club in Southampton alongside other media including CNET’s Caroline McCarthy, CBS’ Hazel Sanchez, Contentinople’s Ryan Lawler, MediaPost’s Kelly Samaradak and PR pros including Time Out New York Publicity Manager Lindsay Kaplan and Simply Chic PR’s Justine McCarthy.

Thrillist Director of Communications – and quite possibly the best party host in New York – Flavie Bagnol tells PRNewser that Nick Bennett is editing the site. It will keep with Thrillist’s mission of delivering “the daily drop on the Hamptons’ newest restaurants, nightlife, entertainment, travel, style, services, gadgets, and more.” Got a good pitch? Email Bennett here.

[Image: Nick McGlynn]

CNET’s McCarthy: Twitter Has Replaced ProfNet


This PRNewser moderated the “Blogging Tech” panel at today’s PRSA T3 Conference in New York, alongside Peter Kafka of AllThingsD, Matt Sarrel of PC Magazine and Caroline McCarthy of CNET.

A comment by McCarthy may have driven the most note taking among the crowd when she stated, “Twitter has pretty much replaced ProfNet” when it comes to her sourcing stories. ProfNet already faces competition from Peter Shankman‘s HARO, and it’s natural that Twitter and other social networks/sites will start to creep in as well.

We’ve heard from numerous agencies on both sides of the fence, some have canceled or are considering canceling their ProfNet subscriptions, while others believe the service provides unique value. What’s your take?