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Posts Tagged ‘CBS News’

Same Channel, Different Show: America Distrusts Mass Media More Than Congress

don't trust the corporate mediaDoes the national news industry read its own press? While networks are busy creating fancy holograms and littering the screen like ESPN during the NFL Draft, America cares less and less about what they actually have to say.

Gallup just came out with a poll that proves it: distrust in national news is an historic low.

According to the poll, things aren’t in a good way. Americans’ confidence in the media’s ability to report the news “fully, accurately and fairly” has returned to its previous all-time low of 40 percent.

Be it due to fear or loathing, people do not believe what the media folks are sharing. No matter what talking point decorates the teleprompter, many viewers feel like they might as well flip the channel.

Should we?

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Bad News: Poll Shows Confidence in News Media Very Low, Right Above Congress

we hate TV

500 channels and nothing on…

There is nothing more mesmerizing than our ability to ignore fact, figure, and logic.

Collectively, there are groups of people who can be so dense that one would think every highfalutin group walks around in wifebeaters drenched in sweat and beer stains. For example: It is no secret that the current Congressional body has the lowest approval rating in U.S. history, yet there they are, re-elected and sitting pretty.

Glowing in the spotlight of that single-digit love is one other group that just can’t take a hint: National Network News.

The numbers we have to share have nothing to do with ratings, but they probably should.

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No Joke: ‘The Colbert Report’ Voted ‘Most Informative U.S. News Source’

colbert better than news

Hey national news, you think your ratings are bad now?

I haven’t seen a survey but I would be willing to bet that most journos and PR peeps watch Comedy Central … for news.

Why? How much drive-by shootings, domestic disturbances, child abuse cases, political scandals, and weather reports can one person take in a day? We need some levity so we read blogs with a tinge of snark and watch TV with a bit more.

Thank you Comedy Central for Jon Stewart and Stephen Colbert.

While they joke wonderfully about the world around us, they educate America by giving a no-nonsense approach to what “breaking news” obfuscates on a minute-by-minute basis. And now, there’s proof: Stephen Colbert has been voted the “most informative U.S. news source.”

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Hack to Flack: A Former Journalist’s Guide to Better PR Pitches

Today we’re happy to bring you a guest post by Lindsay Goldwert, a senior program executive at a global tech PR firm. Before she leapt to the dark side, Lindsay worked at the New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. In her spare time, she writes short stories.

As a communications vet who’s worn both the “journalism” and “PR” hats, she provides us with a very unique take on the delicate dance that we call “media relations.” Enjoy!

I have a confession: until very recently I was a working journalist–and I was very cruel to PR people.

Who could blame me? Tasked with writing and producing “life & style” content for the New York Daily News’s bustling website, I could not be bothered with endless email pitches that had nothing to do with my beat. I got snippy when people called to ask me if I had received their e-mail, yet every time I cleared my inbox it managed to fill up again within the hour.

By mid-morning every day, I already had a slate of content to work on–most of it stories that bounced off the day’s news. Yet PR people still called me (always when I was on deadline) to ask whether I might have time for a desk-side client interview or a three-hour lunch event.

Didn’t they know that, as a digital reporter, I never left my desk? Soon, I didn’t just ignore emails from PR people — I deleted them en masse without reading them. Eventually, I got so frustrated with the ill-timed telephone calls that I just stopped picking up my phone altogether.

Sound familiar?

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Daniel J. Edelman, 1920-2013: Public Relations Pioneer

Today brings sad news for the entire PR worldDaniel J. Edelman, 1920-2013: Daniel J. Edelman, industry innovator and founder of Edelman PR, died of heart failure in Chicago this morning at the age of 92.

Edelman, born in New York City on July 3, 1920, displayed an interest in journalism early in his life: He produced a community newspaper with a friend at age 11 and quickly became a sports writer/editor before earning his master’s degree from the Columbia University Graduate School of Journalism in 1941.

Edelman’s introduction to public relations came during his service in the armed forces. Drafted to serve overseas in 1942, he produced a newspaper for fellow soldiers before being assigned to, in his own words, “write an analysis of German propaganda” and advise the United States military on counter-messaging efforts.

Upon his return from the service, he got a job writing for CBS News before working as a music publicist at a record label representing Duke Ellington, Sarah Vaughan, Dizzy Gillespie and other stars of the era. According to Edelman, his real PR breakthrough came when he devised a brilliant promotional campaign for a radio show hosted by Mel Torme and sponsored by home hair care brand the Toni Company: he packaged Torme’s latest album in a cover designed to resemble a hair care kit and sent it around to local DJs to earn press attention.

The company was “so impressed” that it hired him before sending him to Chicago to work as its PR director. His first project for Toni further revealed his PR instincts: Toni’s promo campaign involved two twins, one of whom had received an expensive salon perm and one who had performed her own at-home perm with a Toni set. Edelman encouraged the company to take the “Toni twins” on tour, challenging women in the audience to guess which one had done the job herself.

Edelman held the Toni role for four years before deciding to start his own firm (and scoring his former employer as Edelman PR’s first client).

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Morgan Freeman’s Majestic Voice Supports Gay Marriage

The great Morgan Freeman, an Oscar-winning vet who’s played everyone from Nelson Mandela to The Almighty Himself (though sadly not in the same movie), has what we’d call a very recognizable voice. He’s used his soothing baritone to introduce CBS News, narrate March of the Penguins, promote the 2012 London Olympics, and even endorse political candidates like our current President.

Today, Freeman moves boldly into the social advocacy sphere, applying his signature cadence to a brief TV spot titled “Dawn of a New Day for Marriage Equality”. The purpose of the commercial, produced by the non-profit Human Rights Campaign, is to celebrate the movement’s election day victories (in which gay marriage won popular approval in three states for the first time in this country) while simultaneously preparing allies for the legal and political struggles that still lie ahead.

One could spend hours parsing the messages of this ad, and we’re sure someone will question the clear link drawn between the Civil Rights Movement and the current push for marriage equality (because someone always has to do that). Still, we find it to be a fairly compelling piece of political PR; Mr. Freeman certainly makes the HRC’s case feel more…epic than a man with less powerful vocal chords possibly could.

What do we think of this spot? What influence do Freeman’s voice and celebrity status have on the power of the underlying campaign?

Cubes: Behind-the-Scenes Tour of CBS News

Take a behind-the-scenes tour of CBS News. In this episode of mediabistroTV’s “Cubes,” Erica Hill, co-host of “CBS This Morning,” shows us around the CBS Broadcast Center.

Located on Manhattan’s west side, the building is home to the “CBS Evening News,” the iconic CBS news desk, and the brand-new studio and newsroom of “CBS This Morning.”

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Revolving Door: SJP, Anna Wintour for Obama, Margaret Brennan to CBS, Narrative.ly

Margaret Brennan, previously an anchor at Bloomberg TV, is joining CBS News as a State Department correspondent and general assignment reporter. Brennan was with Bloomberg for three years. She spoke with us for a Media Beat interview last summer, which you can check out here.

Vogue‘s Anna Wintour is pushing hard for President Obama via email. “There’s simply no excuse to let this slip,” reads the note, which The New York Observer characterizes as having “her trademark dose of mild menace.” The email is part of a campaign fundraising effort that includes a dinner with Sarah Jessica Parker. The ad for that fundraiser debuted during the MTV Movie Awards last night. Attached above. *Update 6/5: Glenn Beck rants, gets the facts wrong, mocks Wintour’s accent.

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Revolving Door: ‘CBS This Morning,’ Broadcast ratings, ‘Live With Kelly,’ and more

CBS News has named a new line up of producers and a director of production for CBS This Morning.

History Channel, BET, Telemundo, and Comedy Central were all ratings winners in 2011. [via Multichannel News]

Live With Kelly is actually doing better without Regis. It’s up 14 percent among women ages 25 to 54.

The founder of The Los Angeles Times Pressmen’s 20 Year Club Ed Padgett was fired this week for an unexplained reason.

Philadelphia Daily News sportswriter Bill Conlin resigned in anticipation of a Philadelphia Inquirer story containing allegations that Conlin molested four people when they were children. Today there’s a story containing allegations from two more women. The Philly Post jumps to his defense.

Piers Morgan gave testimony in the ongoing phone hacking investigation, stating that the Daily Mirror was not involved and didn’t hack anyone. However, when asked about how he got his hands on a voice message from Heather Mills (the former Mrs. Paul McCartney), his answer contradicts hers.

Click through for more media changes.

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A Road Map for Pitching Travel Media


Real people and offbeat experiences, not perfect places, are the most coveted types of travel stories, according to a panel of travel media editors at a Publicity Club of New York event on Tuesday. In a notable departure from many other media beats, there was hardly any mention of celebrity-driven content.

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