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Posts Tagged ‘charities’

STUDY: Even the Most Successful Charities Struggle to Raise Money Online

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You’d think that most non-profit organizations would have great mobile-friendly tools to help supporters donate as quickly and easily as possible—but according to a study performed by The Chronicle of Philanthropy, that’s not the case. The key point:

“The groups take too long to ask for money, and they make it too hard to give online.”

That sentence flips the main problem faced by e-commerce marketing on its head—and there’s more.

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Chirpify Empowers Non-Profit Fans to Donate Directly via Facebook Comments

Earlier this week our sister site SocialTimes reported on a development that could be good news for SM-savvy non-profits: two services have joined to make donation as easy as clicking “reply” or posting a comment.

Transaction startup Chirpify launched in February 2012 but made headlines with a new round of funding last month. As TechCrunch notes, its selling point is not entirely new: several competitors already allow consumers to buy things by replying to tweets (after allowing PayPal or another similar service to connect to their Twitter accounts, of course). The model works for everything from downloads and digital subscriptions to clothes and concert tickets.

This week, however, Chirpify revealed plans to expand its existing presence in the non-profit space by partnering with Greater Giving, a PayPal equivalent dealing exclusively with charity organizations.

The deal: one of Greater Giving’s non-profit partners (which include DoveLewis Emergency Animal Hospital, Metropolitan Performing Arts Academy, Stiletto Stampede, and The Shade Project) posts a message on Facebook, Twitter, or Instagram. After they’ve enabled Chirpify, fans who want to donate can simply reply or comment with “donate” or another designated keyword. Here’s an early adopter you might recognize:

And here’s a slightly different client:

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PR Fail: Report Names ‘America’s Worst Charities’

For about 70 cents, you can buy a soda (regular or diet)...

For about 70 cents, you can buy a soda (regular or diet)…

No industry relies more heavily on the public’s good will than the non-profit sector, which ostensibly exists for the sole purpose of serving the greater good. For this reason, inflammatory reports about how some of America’s biggest charities spend their money present professional and ethical challenges for crisis comms experts.

50 foundations around the country desperately need some good PR right now after a joint project by the Tampa Bay Times, CNN, and The Center for Investigative Reporting named them among the worst in the country for doing little beyond “turn[ing] donations into profit.”

The saddest part about this story is the fact that most of the groups on the list claim to support children, veterans, cancer victims, and public servants like cops and state troopers. We’d like to think that Americans will be quick to punish any charity suspected of exploiting sick kids.

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Bad PR: Cancer Charity Cancels Speech by Anti-Vaccine Activist Jenny McCarthy

Oprah and Jenny McCarthy

We don’t care what anyone says–for charities, all publicity is definitely not good publicity.

We have no idea why a Canadian cancer charity organization called the Ottawa Regional Cancer Foundation decided to hire former actress/semi-nude model/Jim Carrey flame Jenny McCarthy as a featured speaker at a breast cancer fundraising event scheduled for March 2. McCarthy is currently best known for speaking out against childhood vaccines, claiming that they gave her son autism and that they contain potentially lethal toxins (while proudly speaking about her own experiences with Botox). We would get into the science behind this insanity, but the point is: Jenny McCarthy is a controversial figure.

Our feelings regarding the anti-vaccine crowd are similar to our feelings about those opposed to circumcision: we understand where they’re coming from, but we don’t quite get it. Everyone’s entitled to his or her own opinion, of course, but these positions seem less than rational.

It shouldn’t surprise anyone that the Foundation received a lot of backlash when the news of McCarthy’s appearance went public, but the group’s president says that she “didn’t expect” such a response and was surprised to find that the buzz surrounding the event was “about anything but cancer.”

We wonder why…

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