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Posts Tagged ‘Charles Barkley’

Is Marketing for Men Moving in Another Direction?

Photo: Gillette

Charles Barkley is a new spokesperson for Weight Watchers. Football’s Terry Bradshaw is a new spokesperson for Nutrisystem.  New Orleans Saints quarterback Drew Brees shows his paternal side in this ad for Vicks. And now, Gillette is getting tons of press for its new “brand ambassadors”: actor/musician André 3000, filmmaker and actor Gael García Bernal, and actor Adrien Brody. Brody was also in fancy imported beer Stella Artois’ first Super Bowl ad last year, a departure from the usual Budweiser fare.

The three are repping for the Gillette Fusion ProGlide Styler, a new shaving tool that grooms artsy-fartsy facial hair like goatees and, as Brody’s mom calls his facial design, “the Three Muskateer.” What caught our eye, besides that very sleek promo image of the three above, is how it veers away from Gillette’s usual spokespeople, which have included Tiger Woods and tennis star Roger Federer doing sports stuff.

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Charles Barkley’s A Little Trimmer with Weight Watchers, Still Blunt

Charlie B. did a whole of lot talking with an open mike last week, but what we heard was mostly par for course from the new Weight Watchers spokesperson.

Less than a month ago, we reported on Weight Watchers’ attempts to reach men with Barkley added as a new face for the brand. He’s on the website homepage with the line “Lose Like a Man” and gives a testimonial in a short clip where he praises the Weight Watchers system.

Last week during a basketball game that he was announcing, he had an off-the-cuff conversation with his announcer colleagues that he didn’t realize was being livestreamed on (clip above). In his comments, he says, “I thought this was the greatest scam going—getting paid for watching sports—this Weight Watchers thing is a bigger scam.” Ack.

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