Charles Barkley is a new spokesperson for Weight Watchers. Football’s Terry Bradshaw is a new spokesperson for Nutrisystem. New Orleans Saints quarterback Drew Brees shows his paternal side in this ad for Vicks. And now, Gillette is getting tons of press for its new “brand ambassadors”: actor/musician André 3000, filmmaker and actor Gael García Bernal, and actor Adrien Brody. Brody was also in fancy imported beer Stella Artois’ first Super Bowl ad last year, a departure from the usual Budweiser fare.
The three are repping for the Gillette Fusion ProGlide Styler, a new shaving tool that grooms artsy-fartsy facial hair like goatees and, as Brody’s mom calls his facial design, “the Three Muskateer.” What caught our eye, besides that very sleek promo image of the three above, is how it veers away from Gillette’s usual spokespeople, which have included Tiger Woods and tennis star Roger Federer doing sports stuff.