For his birthday, CeeLo Green — rapper, “singer,” and one of the team leaders on The Voice – got a portrait of himself and his cat Purrfect made out of Cheetos. Other celebs that have been immortalized in the orange snacks are Conan O’Brien and Rachael Ray, who unveiled her portrait on her show with a package about the artist Jason Baalman. Visitors to the Cheetos Facebook page can also enter their email address to win a chance to get their own Cheetos portrait.

Random no? Actually, according to Chris Kuechenmeister, a spokesperson for Frito-Lay and the Cheetos brand, this is all part of a master plan.

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