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Posts Tagged ‘Cheryl Georgas’

More Influencers Hyping Big Studio Films on Social Media

Unlike The Interview, most movies don’t have cyber-threats and worldwide outrage to increase public interest.

For that reason (in addition to general shifts in the market), more major studios are turning to a newfound PR tool to raise awareness of their coming titles: social media influencers.

disney influencers

Above, for example, is a promo for the Disney film Big Hero 6 – which opens today in Italy — sent from Italian fashionista Veronica Ferraro to her 158,000 followers on Instagram and her 25,000 followers on Twitter. Her blog The Fashion Fruit has nearly two million likes on Facebook; that’s a lot of influence.

For more on that, we asked three experts for their takes on the influencers-promoting-movies trend.

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Roll Call: Ketchum, MSLGROUP, Waggener Edstrom Worldwide, and More

Ketchum has promoted partner Amanda Sefton to director of its Global Healthcare Practice. Ms. Sefton will remain in London and will assume her new role on Dec. 1. During the transition, she will continue serving as managing director of the London Healthcare Practice. A search is underway for her successor in that role. (Release)

MSLGROUP North America has named Shellie Winkler as North America practice director of its health and corporate practices. With more than two decades of experience, Winkler most recently worked at Edelman, where she was general manager of corporate and public affairs operations for the New York office.  She is located at MSL New York, the flagship office for MSLGROUP North America (Release)

Waggener Edstrom Worldwide (WE) has hired Ben Finzel as senior vice president, public affairs and general manager of the Washington, D.C., office. Finzel brings more than 20 years of communications and public affairs experience to the agency, including a presidential appointment during the Clinton administration and nearly six years as a press and legislative staffer for two members of Congress. Finzel will lead the firm’s Public Affairs practice, a Washington, D.C.-based group that manages complex policy issues, leads high-profile campaigns, and drives business results for corporate clients, trade associations and advocacy groups. (National Journal)

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