Cohn & Wolfe is tasked with a range of integrated marketing programs—including creative, digital and advertising—as well as supporting the 25th Anniversary Benefit Concert on Friday night, hosted by CHF co-founder Paul Simon.
Infiniti has selected JMPR Public Relations, based in California, as its Agency of Record for the brand’s product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment.
“Infiniti is entering an inspired era and we are so excited to be a part of it,” said JMPR President Joseph Molina. “We look forward to down the road, when we’re able to say ‘we were there when it happened,’ which is exactly what we’ve done for international brands for years.”