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Posts Tagged ‘Chilean miners’

Mark Zuckerberg is Time’s Person of the Year

Mark Zuckerberg‘s image just keeps getting better and better.  (His eyes in this cover image are intense.)

Over the past couple of weeks alone, Zuckerberg has added to his philanthropic endeavors by joining the Giving Pledge. Then he had a monster 20-minute interview with 60 Minutes to announce a Facebook redesign and demonstrate his new media savoir-faire. Now, the Facebook CEO is Time‘s Person of the Year. Congrats to him!

Facebook has been a big deal for a few years now, so it’s kind of strange that he was chosen this year. But in any case, Zuckerberg’s interview with the magazine has some interesting points that PR pros might want to take note of.

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Pitching Your Client to Morning Broadcast Programs

As expected, the 33 rescued Chilean miners are attracting tons of attention (and cash) from broadcast outlets wanting to talk about their ordeal. TVNewser reports on the licensing fees paid by ABC and NBC for footage of three of the miners – “Super” Mario Sepulveda, Carlos Barrios, and Victor Zamora. Obviously, the media plan is being put to good use.

Unfortunately for publicists and their clients, not all stories attract this kind of attention. Join us tomorrow for a live webcast, “Pitching Your Client to Morning TV Shows,” with guest speaker Lisa Zlotnick from M Booth & Associates.

Click here to reserve your space.

[Image via TVNewser.]

Newly-Rescued Miners Show Their Media Savvy

Photo: Hugo Infante/AP

Just days after the world watched their rescue from the mine that kept them trapped for more than two months, The Huffington Post reports that the Chilean miners already have a plan in place for interacting with the media and splitting the proceeds from their fame. Take notes!

So far, none of the miners have spoken publicly, and the family has been told to keep quiet until given permission to speak as well. The miners have made a pact to split earnings from interviews, appearance, books, and movies. And they’ve already hired an accountant.

“Los 33″ have gotten offers for visits, jobs, and more from around the world. Sounds like these men, who used strategy to survive underground, will use it to manage their fame above it as well.

[Image via The Sacramento Bee.]

Maybe That Media Training Wasn’t Such a Bad Idea

Photo: Candia/AP

With the rescue of the 33 Chilean miners trapped since August 5 imminent, the media is gearing up for coverage. More than 1,000 journalists have gathered alongside family members and authorities at “Camp Hope,” the compound that has developed in the wake of the mine collapse. The reporters represent 200 foreign media outlets and 50 local Chilean ones.

Last week, we got news that the miners were being media trained in preparation for their return to the outside world. Perhaps that was a smart move. Read more

Trapped Chilean Miners Being Media Trained

A tribute to the 33 trapped Chilean miners. Photo: Candia/AP

The good word now is that the 33 Chilean miners who have been trapped a half mile underground since their shaft collapsed on August 5 will be pulled from the mine ahead of schedule, possibly in just a few weeks!

At first, it was anticipated that the miners wouldn’t be rescued until the end of the year. Images of the miners in the small, dark cave only made the idea of being there for months seem more unbearable.

So how is everyone preparing for the day when these miners will breathe fresh air for the first time in weeks? They’re media training them!

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