The Vikings are ready to rumble with the the Greeks. The battleground: the dairy aisle.
Yogurt is a big business these days and Greek yogurt has got the market cornered. In particular, Chobani is selling like hot cakes. But Iceland has its own yogurt to sell. Skyr is very much like Greek yogurt, but thicker with a more “yogurt-y” taste. (Clearly, I’m not a food writer.) Both are delicious. But Siggi’s, a popular brand of skyr (maybe the popular brand of skyr), maintains that the competition is packed with sugar.
This is the big selling point and primary message for Siggi’s: Skyr has “natural ingredients and less sugar.” Since most people are eating yogurt to be healthy, Siggi’s thinks the choice is obvious.