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Posts Tagged ‘Chris Ariens’

In Which Your Editor Announces His Imminent Departure

Dear Readers,

It is with a somewhat heavy heart that I revert to the first person this afternoon to let you know that Friday will be my last day editing PRNewser. I’ve accepted a position at a digital agency (think Peggy Olson circa season 4), and while I didn’t expect this career shift to arrive quite so soon, you know what they say: when it rains it pours, and when raindrops keep falling on your head you make lemonade. Or something like that.

I know, I know: It hasn’t even been nine months since I started, which is why this goodbye feels exciting, bittersweet and even slightly premature at the same time. As a dedicated cynic I would generally refrain from making boring generalizations about how fortunate I’ve been to work here, but in this case it’s all true. This has been a dream job for me, but even as I’ve developed a much greater appreciation for the topsy-turvy world of public relations, I’ve also come to realize that I’m not quite cut out to be a flack. I’m really more of a Milford Man…

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

HLN’s Kyra Phillips on Striking a Balance Between Career and Family

Life in the broadcast news business can be filled with travel, odd hours and a lot of uncertainty.

HLN news anchor Kyra Phillips worked the local TV circuit before making the jump to CNN in 1999. So is she happy with the path she chose?

Phillips recently sat down with TVNewser managing editor Chris Ariens to talk about how she views her life now and shares one of the frustrations of being a role model for those who want to follow in her footsteps.

Also, be sure to check out our first interview with Phillips.

>Media Beat Part One: Kyra Phillips Talks About the Challenge of Holding on to Viewers After the Jodi Arias Trial is Over

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

HLN’s Kyra Phillips on Keeping Viewers Watching After the Jodi Arias Trial is Over

Cable Network HLN has seen its viewership spike during its coverage of the Jodi Arias murder trial, but what happens after the verdict is reached?

In this episode of Media Beat, “Raising America” anchor Kyra Phillips tells TVNewser’s managing editor Chris Ariens about the opportunity and the challenge presented by the increased viewership during the trial. “I want to say to them, ‘OK, I get it. I understand you’re interested in this. OK, we can give you some of that. We can continue to give you that. But also give me a chance to show you another way that we do TV, another way that we do news.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Changes at PRNewser

You know what they say in the news business: don’t bury the lead. So on that note, I am announcing that this week is my last as full-time editor of PRNewser. However, I will be staying on as a contributing editor to the site, as I’ve been here since the start and truly believe in what we’ve done, and what we have left to do.

The great news is that we’re bringing on a new full-time editor of PRNewser who is more than capable of the challenge.

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2010 CES Trends From Edelman, Hill & Knowlton and Brian Solis


The grand-daddy of all trade-shows, the Consumer Electronics Show, officially gets underway in Las Vegas tomorrow, although there is already much buzz coming out of the pre-show events. PRNewser spoke with several PR executives on the ground to get their take on this year’s trends.

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It’s All Tech As 2010 Begins


As 2010 gets underway in earnest, it’s all about tech. TVNewser reports on CNBC’s plans for the first week of 2010, calling this week “Tech Week,” with special reports as well as live coverage from the Consumer Electronics Show in Las Vegas.’s Chris Ariens will be on the ground at CES covering the show for TVNewser, eBookNewser and WebNewser.

As we reported last week, Google also has a press conference scheduled for tomorrow – separate from CES – reportedly to announce the launch of its Nexus One phone, the first phone it will sell directly to consumers.

Meanwhile, Apple has its own event planned, reportedly to take place on January 26th for the launch of a new tablet device.

This news will ensure January is a busy month for tech PR professionals.

Flacks to Axe Hacks at PRNewser Guitar Hero Face-off on Monday Night


There’s still time to join your PR brethren in a Guitar Hero duel against the working press at Artica Bar on Monday night.

Joe Ciarallo and hopefully someone besides me (I can’t jam past Slow Ride) will anchor the PR team.

The Van Halen of edit will include mediabistro’s top hack Chris Ariens, his fellow TVNewser Kevin Allocca, as well as FishBowlNY’s Amanda Ernst.

Winner gets bragging rights and a free lifetime subscription to PRNewser.

RSVP here.

Happy 4th!


PRNewser is closing up shop for the long holiday weekend. We hope you’re enjoying it as well, wherever you are. We’ll be back full force on Monday. In the meantime, why don’t you RSVP for our Flacks ‘n Hacks party on July 13th at Arctica Bar in New York. Jason and I will take on’s editorial director of content Chris Ariens and FishbowlNY editor Amanda Earnst in an epic Guitar Hero battle! Please RSVP here.

“The 4-Hour Workweek” Author Tim Ferris: Invest in Booze, Not PR


“The 4-Hour Workweek” author Tim Ferris addressed the crowd at Mediabistro Circus today. One of the topics that came up was how he marketed the best selling book. From Chris Ariens at WebNewser:

Ferriss talked about how he marketed “The 4-Hour Workweek,” now in its 41st printing, starting online then to print, then TV and national radio and then longform print. A Today show booking, the holy grail for most authors, put Ferriss’ book at #12 on for a few hours. But a mention on Robert Scoble’s popular blog put him at #3 for the whole day.

Ferriss says its that kind of Web traffic and the recommendations from sites like Digg and StumbleUpon that will can make or break a new book launch. “I’d rather be on the homepage of Digg than on the homepage of The Wall Street Journal,” said Ferris.

Ferris says he spent $25,000 to get the word out about “4-Hour.” “I spent $18,000 on a PR firm which was a big waste of money.” The other $7,000 was spent on sending galleys and meeting in person with influential bloggers. “Buy them alcohol,” he advised.

Now that’s strategy! Forget the PR firm, just get a lot of bloggers drunk. Seriously though, we know Ferris has done much more than that, but we couldn’t help but chuckle at that advice. Does it work for PRNewser? No comment.