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Posts Tagged ‘Chris Perry’

Weber’s Chris Perry: Social Media Is Moving to the ‘Center of Business’

Yesterday when we wrote about the results from “Socializing Your Brand: A Brand’s Guide to Sociability,” the latest study from Weber Shandwick and Forbes Insights, we noted a few indicators of what the study calls a “world class social brand.” Among them, creating original content, showing flexibility and “brand personality,” and responding to product and service recommendations from consumers.

Chris Perry, Weber’s digital leader, notes in his Forbes column on the study that only 16 percent of companies “consider their efforts to be … ‘world class.’”

While different companies are at different stages of bringing social media into their promotional fold, Perry told us, “generally speaking, we’re really early in a pretty big shift in how business is done and how companies interact with people in the market. Social media sits at the center of that.”

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Study Defines What It Means to Be a ‘World Class Social Brand’

Weber Shandwick and Forbes Insights have released the results of “Socializing Your Brand: A Brand’s Guide to Sociability,” a survey of 1,897 senior execs from around the world with a focus on what it means to be a “world class brand” in a digital world.

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GM’s Henige: ‘Employees R key 2 humanize companies’

Chris Perry (@cperry248), president of digital communications at Weber Shandwick hosted a Twitter chat today with General MotorsMary Henige (@maryhenige), director of social media and digital comms, titled “The Humanization of Brands and How General Motors is Setting the Pace.” Weber has worked with GM for a decade and on the company’s social media programming for more than five years, the firm tells us.

The title of this story is part of one of Henige’s posts. Check out a few other tidbits from the discussion after the jump.

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Study: World’s Top CEOs Remain Silent in Social Media

Weber Shandwick released results from its survey “Socializing Your CEO: From (Un)Social to Social,” which found that 64 percent of CEOs at the top 50 companies in the world aren’t communicating with external audiences using social media. The firm used the Fortune Global 500 list to determine the top 50 companies. Included on that list are Wal-Mart (#1), BP (#4), Bank of America (#15), and General Motors (#38).

Which is not to say that these execs are totally silent. Ninety-three percent of executives are quoted in news and business publications, and 40 percent participated in speaking engagements to a non-investor audience, according to the research.

Also, 28 percent are using non-shareholder letters or the company website and 18 percent are featured in company videos or podcasts. Fewer than 10 percent of the CEOs analyzed were using Twitter, Facebook, MySpace, LinkedIn, or an external blog.

But should every CEO even be social?

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Weber Shandwick Digital Comms. President: ‘Ad Agencies, Interactive Shops and PR Companies Are All Coming to a New Place’


Chris Perry was recently promoted to President, Digital Communications at IPG (NYSE: IPG) owned agency Weber Shandwick. Previously, he served as executive vice president, Digital Strategy and Operations and general manager of the agency’s Los Angeles office.

Perry moved to New York in conjunction with his promotion, and we caught up with him today to get his take on a variety of pressing issues in the digital communications world.

What clients are you working with now?

I spend a good chunk of time on the business itself and managing different aspects of the business. On one hand it’s an innovation role, and then that gets into the consultant role, the business role and client work.

My client work includes HP and PepsiCo in particular. I spend a bulk of my time with those accounts and still consult on lots of different things that come into the agency day in day out.

You recently move to New York from Los Angeles. What are some of the biggest differences you’ve noticed in the PR industry, between LA and NYC?

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