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Posts Tagged ‘Christa Carone’

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight

The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.

Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Xerox Launches a New App, Talks B2B

Today was launch day for Xerox, which unveiled “The Business of Your Brain” desktop app that digs into your inbox to find out who’s emailing you the most, whether you’re spending too much time in meetings, and all sorts of data culled from your Outlook. We got a bit of fun info (my work spouse was thrilled when I proposed, to make it legal), but what does it have to do with Xerox exactly?

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