TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Christine Perkett’

The (Other) Real Top 14 PR Twits to Follow in 2014

number-14

They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Are Bloggers “Beating Us Into a Better Industry?”

PBS’ MediaShift blog has an excellent story about how PR should approach bloggers. As most PR pros know, there have been endless stories written on this topic, from a variety of standpoints, but we think this one really nails it.

One of the interesting points is if the “open” nature of blogging and social media is actually “beating us into being a better industry.”

As Christine Perkett, president and founder of PerkettPR, states:

…one of the traditional problems with PR agencies, and especially large PR agencies, is the whole smile-and-dial thing. Not really researching or paying attention to what writers are writing, or what bloggers are blogging, and just using the same pitch over and over. It takes time to do it the right way, and that doesn’t make a lot of money for the large firms. That’s unfortunate, but we’re being forced to change and I think it’s making us better.

Perkett herself runs what would be dubbed a “small firm,” so clearly her quote could be considered a bit self-serving. But she does have a point: good media relations is time consuming and in some cases may not produce the margins most mega-firms are looking for. On the other hand, large, global firms often bring the resources and firepower required by large brands. We’re curious to hear your take.

BusinessWeek’s CEOs Who Twitter (PR Included)

gary_stockman.jpg

[Porter Novelli CEO Gary Stockman Tweeting (we think) away. Image courtesy BusinessWeek]

BusinessWeek posted a list of 50 CEOs who Twitter today. As one may suspect, many of them come from “hip” little tech companies like Seesmic, Digg and Brightcove.

However, a few PR CEOs also made the list. Porter Novelli CEO Gary Stockman is included, despite having only 160 followers and 37 total updates. Stockman says Twitter allows PN to do “incredible things for our clients, including rapid-response consumer research, direct dialogue with stakeholders, and real-time dissemination of information, which can be especially useful in a crisis.”

PerkettPR President Christine Perkett said her favorite Twitter follow is Ann Handley of MarketingProfs and that she uses the service partially because: “We’ve had the advantage of receiving ‘first mover information’ -benefiting both our agency and our clients-by connecting with reporters who often tweet about what their stories are going to be before anyone else knows about them…”