Never underestimate the porn industry’s uncanny ability to worm its way into every single thing ever.
Twitter made media headlines at the end of last week with the debut of its new Vine video-sharing application, a feature that threatens to make the world’s top messaging service even more addictive by allowing users to post six-second GIF-style videos. What a great development, we thought; who uses words anymore?
You know who else jumped at the ability to immediately share short video clips with thousands of users? Porn promoters! Accounts started posting explicit excerpts along with hashtags like #porn, #sex and #boobs only a few moments after the app went live in the iTunes store.
As New York Times reporter Nick Bilton put it:
Friend: “So are people using Vine for porn yet?”Me: “Nah, I don’t think so.”Friend: “Check the hashtag #porn.”Both: “Holy ****!”
— Nick Bilton (@nickbilton) January 27, 2013
The porn problem quickly became a PR problem: