Cision - PRNewser

PitchEngine/Cision Partnership Ends, Both Have New Services To Offer

Tonya Garcia — Sun, 16 Jun 2013 19:42:02 +0000

The partnership between PitchEngine and Cision, which began in 2011, has ended, with PitchEngine announcing plans for what CEO Jason Kintzler says is “a new kind of content distribution and deployment.”

Cision customers no longer have access to PitchEngine’s social media publishing services. However, in the press statement, Kintzler says, “Cision was notified of this change back in December, so there shouldn’t be any surprises”). Instead,Cision made an announcement of its own about changes in its service offerings. continued…

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5 Tips for Creating Great Multimedia Press Releases

Patrick Coffee — Mon, 08 Apr 2013 17:11:49 +0000

Today we bring you a guest post via Sheldon Levine. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting services as well as state-of-the-art social media monitoring and analytics powered by Sysomos. Marketwired and Cision recently partnered to allow Cision customers to connect with media, influencers and customers through Marketwired’s distribution channels.

With thousands of news releases being distributed every day, PR pros are constantly looking for opportunities to reach a broader audience and drive more views. Incorporating multimedia is one of the most effective ways to accomplish this goal — especially when some sources credit multimedia embeds for traffic bumps of up to 77%.

Perhaps we can, armed with this knowledge, officially declare text-only press releases as a thing of the past. We know visual storytelling is a critical pillar in any effective communication strategy. Just look at how brands continue to invest in image-driven social networks like Instagram, Pinterest and Tumblr. At Marketwired, we believe this best practice shouldn’t be limited to social media. Creating multimedia –photos, video, audio, or infographics, for starters – is a smart PR tactic. As an added bonus, the fresh content can be shared on blogs or across social channels, thereby spreading a release’s main messages even further.

Whether we’re considering products, food or information, we consume with our eyes. Multimedia often offers the extra “sizzle” journalists and bloggers are looking for in their content, and in some cases such releases become stories in their own right. Here are five tips to make your multimedia press releases “pop”:

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Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

Elizabeth S. Mitchell — Fri, 21 Sep 2012 10:59:40 +0000

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners. Bychkov and Davidson, formerly Vice Presidents of the Fashion/Beauty and Hospitality/Lifestyle divisions, respectively, have worked with the agency’s Principals, Brad Zeifman and Lisette Sand-Freedman for nearly a decade and were instrumental in the company’s development and overall success. (Release)

Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (MB)

Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (MB)

Ben Schneider has been named leader of the media measurement and analytics team at Edelman Berland, the insights and analytics subsidiary of Edelman. Schneider previously worked as director of strategy and business development at Report International, and in the past he held positions at Dow Jones, Cision and CARMA International. Schneider will report to James Turner, UK Managing Director. (Release)

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Tools Round Up: Cision upgrade; SourceBottle comes to North America; and more

Tonya Garcia — Mon, 09 Jul 2012 18:40:26 +0000

Cision has upgraded its Media Database.

SourceBottle, a free resource similar to HARO or ProfNet, has launched in North America. SourceBottle is focused on topics targeted to women, including beauty, business, and parenting.

The Word of Mouth Marketing Association (WOMMA) has introduced a mobile app that provides social marketing news and the organization’s own editorial content.

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Cision Sells Print Monitoring Business to BurrellesLuce

Tonya Garcia — Mon, 25 Jun 2012 15:55:03 +0000

Cision announced today that it has sold its U.S. print monitoring business to fellow media monitoring, data, and analytics company BurrellesLuce. Cision says its print monitoring business has steadily declined in recent years, so the company will instead continue its focus on digital capabilities.

Cision North America CEO Peter Granat told us this morning that print monitoring contributed about eight percent to the total group revenue. “For the last number of years, we have seen double-digit declines in low teens for PR print monitoring business,” he said.

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Cision Says Dow Jones Settlement is Part of a ‘Bigger Issue’

Tonya Garcia — Thu, 14 Jun 2012 16:09:21 +0000

Cision‘s North American CEO Peter Granat says the settlement that the media data and analytics company has reached with Dow Jones & Company is part of a “bigger issue” that impacts other service providers and PR pros.

In a phone call with PRNewser today, Granat says it has started working with licensing bodies here in the U.S. to avoid issues like the one that spurred the Dow Jones case.

Yesterday, Dow Jones announced that it had reached a settlement with Cision for an undisclosed though “significant” sum of money. Dow Jones claimed that Cision had engaged in the “unauthorized reproduction, distribution, and other misuse of news content” from The Wall Street Journal, Barron’s, and SmartMoney magazines.

“Rights management and licensing will have to be put in place in a more formal structure,” Granat told us.

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Dow Jones and Cision Reach a Settlement

Tonya Garcia — Wed, 13 Jun 2012 19:07:16 +0000

Lots o’ lawsuits these days.

Dow Jones & Company has reached a settlement with Cision over a copyright infringement claim against the Sweden-based media monitoring, data, and analysis company. The original claim was Dow Jones’ response to what it says was “unauthorized reproduction, distribution, and other misuse of news content” that it publishes. Without going into the details, Dow Jones says Cision paid a “significant amount” to settle the issue.

Cision is not redistributing Dow Jones content anymore, but rather directing users to the Dow Jones sites. The content in question came from The Wall Street Journal, Barron’s, and SmartMoney magazines.

“This settlement is another reminder that only paying customers enjoy full access to Dow Jones’ highly valuable journalism, and anyone who free rides on our content will face serious financial repercussions,” said Dow Jones GC Mark Jackson in a statement. Damn!

The issue has been settled without litigation. We’ve been in touch with Cision for comment.

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Tech Roundup: Executives Fear Video Leaks; Cision Adds Search Tools

Celeste Altus — Fri, 20 Apr 2012 15:17:38 +0000

-Cision has released Seek or Shout, a new online community for journalists, bloggers, freelancers, and PR and marketing professionals that allows those writing stories to connect with sources and calls attention to those with published content. The Cision Media Database has also introduced new search tools to help filter results, pull media data, and build media lists faster.

-PR Newswire has launched PR Newswire… for bloggers, a resource for bloggers (of course) and other “self-publishers.” The goal is to provide resources and added visibility to the growing number of people publishing on the Web. In addition, PR Newswire will also review five new blogs per week.

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Cision Introduces a New Search Tool, Loses European CEO

Tonya Garcia — Wed, 14 Mar 2012 15:22:58 +0000

Cision has introduced the Social Influencer Search, a new keyword search tool that allows users to seek out social media posts and blogs on a specific topic. Information can be further sorted by location, beat, and other categories. Users will also be able to identify the most influential reporters on the keyword topic and gather contact info and background information.

The company also announced that its European CEO, Yann Blandy, is leaving the company at the end of Q2 to become the CEO of Intellecta, a science and technology educational resource company. He’s been with the company for six years. In a statement, the company says it will have a replacement by the time of Blandy’s departure.

Just a couple of weeks ago, it was announced that North American CEO Joe Bernardo was leaving the company.

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Roll Call: Cision, Kraft, 360 Public Relations, and More

Tonya Garcia — Fri, 24 Feb 2012 15:21:00 +0000

Cision‘s North American CEO, Joe Bernardo, has chosen early retirement and will be stepping down from his post, effective March 1. He’s been with the company for 13 years. Over the past year, he’s been shifting duties to Peter Granat, president and COO of Cision North America. Granat assumed that role in January 2011 after spending two years as CEO of Cision Europe. [via, h/t]

Perry Yeatman, head of global corporate and government affairs for Kraft for the past seven years, will step down from her post at the end of the year, following a spin-off of the company’s snack business. Nancy Daigler, the SVP of business unit corporate affairs will lead corporate and government affairs for the grocery division and Ernest Duplessis, VP of corporate communications, will serve as VP of corp comms for the snack division. [via Holmes Report]

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Tech Round Up: Facebook’s IPO, Shazamming the Super Bowl, and More

Celeste Altus — Fri, 03 Feb 2012 17:00:25 +0000

-The big tech news this week is of course Facebook filing paperwork to go public, with some calling its financials “disappointing,” seeing how its $3.7 billion in revenue last year is just one-tenth of tech rival Google. An IPO could happen this spring.

-Speaking of Facebook, the Pew Research Internet Project released a report that shows that people behave on Facebook as they do in real life.

-Click here for an infographic that imagines a world without Google. (Gasp!)

-Need a good contact in the digital space? PR software maker Cision has introduced “Cision Influencer Lists,” which are nicely packaged records of influential contacts, compiled and constantly updated by Cision’s media research team. A news release is available here.

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Tech Round Up: Google+ Photo Upgrade; Cision for Smartphones; and More

Tonya Garcia — Mon, 19 Dec 2011 17:56:23 +0000

Google+ today announced a few product updates, including one that affects how photos appear in its lightbox function. We’ve got a video above, care of Wired. The article says the improvements are meant to keep up with Facebook’s new Timeline feature, which is now slowly rolling out, and Twitter’s redesign. Twitter introduced brand pages and other features a couple of weeks ago. Our colleagues at AllTwitter break down the bells and whistles.

Cision is now available on smartphones and tablets. Cision search capabilities are now accessible on iPhones, iPads, iTouch, and Android devices, and has been certified for use on Google Chrome.

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Three Tips to Increase Sharing on Facebook

Tonya Garcia — Tue, 13 Dec 2011 15:57:18 +0000

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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News from Quora, Klout, Cision, and More

Tonya Garcia — Thu, 20 Oct 2011 17:36:27 +0000

Remember Quora? Business Insider thinks they might be getting millions in another round of fundraising. Are you (still) using Quora? Should we be using it (again)?

Next week, Klout is introducing some changes to its scoring. According to a post on its blog, Klout’s People Rank is getting a tune up after a three month renovation project. The site says some users could see their scores drop after the changes, but it’s a sacrifice for accuracy.

Cision has introduced Cision Social Publish, a feature that uses the company’s PitchEngine partnership to distribute news across a number of social media platforms and with a variety of different content. The dashboard for the feature includes a Facebook app to publish stories on a company page, unlimited publishing on the PitchEngine site, and the choice to integrate newsfeeds.

And Business Wire announced this week that it has an expanded relationship with the AP. More news y’all!

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Ad Tracking Firm Snaps Up VMS SVP, 10 Others

Tonya Garcia — Tue, 13 Sep 2011 13:39:07 +0000

Cision isn’t the only company hiring former VMS staffers. Competitrack, an ad tracking firm, has hired 10 former VMS staffers, including former SVP Leslie Stubin. She’s now an SVP with Competitrack.

“There were lots of discussions with senior management about the possibilities,” said Stubin, talking about the final months at VMS during which the company weighed its business options. Going back a little farther, she said the change in VMS’ president in October 2010, from Peter Wengryn to David Stephens was not unexpected. The company considered new divisions, mergers and acquisitions, and taking other steps, Stubin added. “We didn’t expect this end result.”

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