In the latest Women Leaders in PR profile, we talk with Claudia Mejia-Haffner, who was recently named the MD of JeffreyGroup‘s New York office and head of the U.S. Hispanic practice.

JeffreyGroup is an independent PR firm specializing in efforts that reach Latin audiences across the Americas. The firm has offices in the U.S. (it’s headquartered in Miami), Mexico, Brazil, and Argentina.

We talk with Mejia-Heffner about her personal journey across the Americas, reaching Hispanic consumers, and why, for her, “being Hispanic has always been an advantage.”

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JeffreyGroup, which focuses on efforts targeting Latin audiences, has named Claudia Mejia-Haffner MD of the firm’s New York office and head of the U.S. Hispanic practice. She’ll manage a roster of clients including Clorox, Jose Cuervo, T-Mobile, and Fox Hispanic Media. Mejia-Haffner was previously VP of Axis, the IPG firm targeting Hispanic and African-American audiences and has served as a VP at Hill+Knowlton Strategies.

Michele Galen has been named the head of communications at pharmaceutical giant Novartis. She was previously VP and global head of comms and advocacy for the company, based in Basel, Switzerland. She joined the company in 2001.

Viacom Entertainment Group has promoted Tim Bruno to SVP of event production, talent development, and studio relations. Bruno will add production duties to a number of awards shows and events to his list of duties and will continue to lead talent development and motion picture studio relations. Viacom Group brands include Comedy Central, Spike TV, and TV Land.

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