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Posts Tagged ‘Claudia Patton’

Career Development Series: Tips for Finding the Firm That’s Right For You

Having a job is important, but having the right job is equally important. The PR industry is filled with firms large, small, and everywhere in between. Moreover, they’re working with different clients, are staffed with people that have varying priorities, and have created a unique style that makes finding the right firm kind of like finding the right boyfriend or girlfriend. Do you have things in common? Are you heading in the same direction? Do you both like watching Bravo reality shows and sports?

Oh… yeah… right. PR jobs. Gotta find the right firm. How do you do that? Start at the start.

“Looking for a job should be a job,” says Margarita Miranda-Abate, SVP of the consumer lifestyle practice at Kaplow. “Why are you not happy where you are? What’s not fulfilling you? You should know why you’re making the switch.” In other words, take some time for introspection to determine what you’d like to do. Having a good grasp of what the goal is will make achieving it possible.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Edelman, B-M, BP, and More

Claudia Patton

Edelman has appointed Claudia Patton chief talent officer, a position that also comes with a seat on the firm’s 14-person executive committee. Patton has 30 years of PR experience and was previously the president of Edelman’s Southeast region. She joined the firm in 2002 when her business, The Headline Group, was acquired. According to the press release announcing Patton’s new role, Edelman has added 500 new positions in the past year and, for the fiscal year ending June 30, experienced an 18 percent increase in global revenues.

Burson-Marsteller has added Matt Miller as a senior advisor to the firm’s global strategy group, which brings together pros with different areas of expertise to helps clients across the spectrum of B-M practices. Miller served as a senior advisor during the Clinton administration in the White House Office of Management and Budget. Now, he is a contributor on MSNBC and CNBC, a senior fellow at the Center for American Progress, host of a public radio program “Left, Right & Center,” and a weekly columnist for The Washington Post.

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