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Posts Tagged ‘Clay Shirky’

SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for mediabistro.com/RandomNightOut.com]

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We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at CNN.com

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party

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PEW Study Shows Continued Weakness In MSM

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The results of the annual “State of the News Media” report published by the Pew Project for Excellence in Journalism are live today, revealing an unfortunate lack of surprises.

With the exception of cable news, revenue is down across the board, and a look at consumer behavior shows an unwillingness to pay for those online “favorites” or to click on ads. On the newsroom side, headcount at TV network divisions is down by half compared to the heyday of the 1980s, as is the case with their mainstream magazine counterparts Newsweek and TIME.

Covering the waterfront is a two-fold sticky wicket between having journalists do more with less (and promote content through social networks), and filling the gap with user-generated (UGC) citizen journalism and crowdsourcing plays.

The study notes that funds flowing in to non-profit efforts like ProPublica, Kaiser Health News and Global Post isn’t filling the gap. $141 million is just one tenth of what’s been lost in newspaper resources alone. “The old stuff gets broken faster than the new stuff is put in its place,” according to a quote by NYU’s Clay Shirky used in the summary.

We’ll leave the the deeper analysis of broken revenue streams and the viability of paywalls to our counterparts at FishbowlNY and other media-watching outlets, and say that there are themes within that will affect and continue to shape the PR business for years to come.

Of course these declines put greater focus on marketing through social networks. If you extrapolate further however and think of PR as it relates to a stretched MSM, a premium will be put on media relations. The ability to break through early in a news cycle, broker stories or present compelling data and sources during a heated news cycles will be critical to the success of both internal and agency PR efforts. And in turn, online plays like ProPublica and more buzzy classics like The Smoking Gun will harness more UGC power to reveal the bad stuff.

The production of “earned” media–content created by the brand, organization or individual–will be the critical bridge that drives messages through to those “publics”. Ceding that ground to advertising and interactive firms is another challenge altogether.