Adam Gerston, one of the leaders of Facebook’s Preferred Marketing Developers program, left the social network to join Shift as vice president of strategic partnerships. Gerston, who joined Facebook in 2010, told Business Insider that, during his time at the company, the Preferred Marketing Developers grew from a group of two to a team of 20 managers who handle 25 percent of the company’s ad clients. (AllFacebook)

Clear Channel Outdoor Holdings, Inc. announced the appointment of Vicki Lins as executive vice president and chief marketing officer for Clear Channel Outdoor Americas (CCOA). She had been SVP of marketing at Comcast. An ad industry veteran with more than twenty years’ experience, Lins will lead marketing strategy and execution for the CCOA business and will also serve as a member of the CCOA Executive Committee which guides the overall corporate strategy in North America. She will also liaise with Clear Channel Outdoor’s global marketing organization. (Release)

Frances Sun, former senior vice president at Hill+Knowlton Strategies, China, joins APCO Worldwide as managing director of the firm’s Shanghai office. Sun has more than 20 years of experience in global communication, crisis communication, and media and government relations. Prior to joining APCO, Frances spearheaded H+K Strategies’ practice aimed to equip Chinese companies with professional communication support for their globalization efforts. She served as the global client relationship manager for the Beijing Olympic Games and led H+K’s crisis and issues management practice. She has extensive experience conducting media and crisis communication trainings for executives from both multinational and Chinese companies. (Release)

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