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Posts Tagged ‘Clemenger BBDO’

More Ways to Win at Cannes Lions in 2012

Tom Eslinger

The Cannes Lions International Festival of Creativity has announced that it will award the top campaigns in mobile starting in 2012, and leading the Mobile Lions jury will be Saatchi & Saatchi’s Tom Eslinger.

Mobile Lions will be handed out to the best examples of campaigns which work through a mobile device, app, or mobile Web, according to a press release from the Cannes Festival.

Campaigns will be judged on creativity, execution, relevance to the mobile platform and results.

What categories will be up for grabs?

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F-H’s Senay: PR Ignores Cannes at its Own Peril

The Cannes Lions International Festival of Creativity for 2011 is over but the discussion continues. PR had a less-than-stellar showing this year, its third in the competition, with only six of 39 lions going to PR firms, Renee WilsonMSLGroup‘s northeast regional president, says in today’s Council of PR Firms blog post.  She offers some tips on how PR firms can get their entries noticed.

But over on the Olson PR (formerly Dig Communications) blog The Think Room, there’s the question of whether PR firms should even enter at all. While admitting that the firm enjoys touting a win and pinpointing some of the not-so-great lengths that ad agencies will go to for this and other competitions, the post asks, “Am I alone in failing to see a lack of interest in an award show as a negative?”

The post continues, “But I fail to see how not winning a three-year-old award which PR firms show little interest in pursuing should matter at all to those same PR firms that, for the most part, choose not to enter.”

“Cannes is unquestionably the strongest global brand in the area of communications arts,” Dave Senay, president and CEO of Fleishman-Hillard and PR Jury president, told us today in a phone conversation. “There’s nothing that even approaches it. And when Cannes extends its reach into your industry, you ignore it at your peril.”

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