The Cannes Lions International Festival of Creativity for 2011 is over but the discussion continues. PR had a less-than-stellar showing this year, its third in the competition, with only six of 39 lions going to PR firms, Renee Wilson, MSLGroup‘s northeast regional president, says in today’s Council of PR Firms blog post. She offers some tips on how PR firms can get their entries noticed.
But over on the Olson PR (formerly Dig Communications) blog The Think Room, there’s the question of whether PR firms should even enter at all. While admitting that the firm enjoys touting a win and pinpointing some of the not-so-great lengths that ad agencies will go to for this and other competitions, the post asks, “Am I alone in failing to see a lack of interest in an award show as a negative?”
The post continues, “But I fail to see how not winning a three-year-old award which PR firms show little interest in pursuing should matter at all to those same PR firms that, for the most part, choose not to enter.”
“Cannes is unquestionably the strongest global brand in the area of communications arts,” Dave Senay, president and CEO of Fleishman-Hillard and PR Jury president, told us today in a phone conversation. “There’s nothing that even approaches it. And when Cannes extends its reach into your industry, you ignore it at your peril.”