Here’s the strangest thing about URLs and the act of finding the right domain name: it’s quickly becoming the job of PR professionals.
Because available domain names are being purchased for proper use or just “squatters’ rights”, you’ll have to consider so much more than just “my address online” (dot) whatever when making the decision.
Issues to consider: client perception, anything even vaguely resembling trademark infringement, and basic stupidity. For your convenience, here are 5 things you need to know before purchasing a domain name.
Away we go, then…