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Posts Tagged ‘Clients’

5 Things to Know Before Purchasing a Domain Name

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Here’s the strangest thing about URLs and the act of finding the right domain name: it’s quickly becoming the job of PR professionals.

Because available domain names are being purchased for proper use or just “squatters’ rights”, you’ll have to consider so much more than just “my address online” (dot) whatever when making the decision.

Issues to consider: client perception, anything even vaguely resembling trademark infringement, and basic stupidity. For your convenience, here are 5 things you need to know before purchasing a domain name.

Away we go, then…

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Social Media 101

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5 Things to Know to Charm Your Clients

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If not, that next call could be a bad one. 

There’s the ubiquitous mantra “The customer is always right.” If you have spent any time in PR, you know this is not always the case. However, it doesn’t matter if you want to keep them happy — or is it?

Understanding the magic formula how to work well with clients and play in their sandbox is nowhere near scientific. It’s all about art of grace under fire, peace under stress, and results under (sometimes senseless) deadlines.

Therefore, we are proud to bring to you another 5 things: What to know to charm your clients. Enjoy.  Read more

5 PR Strategy Mistakes to Avoid

StrategeryStrategy: it’s the one thing we always try to sell our clients and, arguably, the thing we most often fail to deliver.

No worries, though; it’s understandable. We’ve all had clients call in a panic while we’re neck deep in creating a strategy that would make Alexander the Great scratch his head.

As longtime residents of Tactic Town, we’ve all heard this one:

“Do this, now! We are in a bind and need some help.”

Now it’s sweet that clients call with their hair on fire, imploring us to take the lead. But tactics don’t always pay the bills unless you have a desired goal.

So, here’s another listicle for every flack to enjoy: the 5 PR Strategy Mistakes to Avoid.

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5 Mistakes to Avoid When Speaking in Public

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You sweating yet?

In most PR agencies, flacks have one fear coursing through their bodies that forces them to consider wetting their pants just to relieve some stress — public speaking. You would think in this industry those are fears you leave at the door or reconsider your career choice, but there it is.

The public relations pros that have this issue — glossophobia, to those diagnosed and on medication — love pitching because they can hide behind a phone, or even better, an anonymous IP address and email. However, if those same folks are on the pitch team, they freak.

So, if you are among those whose knees are knocking, palms are sweating, and throats are cracking reading this post, don’t fret. Here are 5 mistakes to avoid when caught in front of a crowd of possible clients.

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5 Reminders for Your Next Press Release

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Everyone has to do something to get your attention

FACT: Press releases are a necessity in this business. We know it. The media tolerates it. Clients love it. And that’s why we do it.

FICTION: Media outlets will print your press release as-is. Child, please. If that was the case, do you know how many reporters would be out of business because some fat-fingered flack misspelled a myriad of words and didn’t really care about spell check because lunch and stuff.

That’s why it is always nice to provide a public service announcement for a few niceties on you may want to either instruct others to write a press release to get read, or just do it right yourself this time. Regardless, they work and maybe your last release didn’t, so we love you.

Get your pencil and Moleskine. Here we go…

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The Top 5 PR Myths to Debunk in 2014

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All right, PR peeps. You have a mission in 2014: Debunk these top five PR myths.

Unfortunately, there are many more than five, but in this industry, it’s all about billable time. A couple of these myths are unwritten rules in PR — many of which are subjective sources of angst. They are inescapable in this industry, but they are things we live with and endure. Other myths have been proven to be sources of headaches, sore thumbs and the ubiquitous pain-in-the-ass.

There are misconceptions in this industry that regretfully, our clients believe as fact even though they can’t be proven. There are stereotypes that cannot be shattered in this industry because of the inexperienced neophytes that insist they need to act as a PR director without learning what an intern does. Nonetheless, here are the Top 5 we have concluded and require your help.

Make sense? On with the show…

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Nelson Mandela’s Death Should Breathe New Life into PR

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“Difficulties break some men but make others. No axe is sharp enough to cut the soul of a sinner who keeps on trying, one armed with the hope that he will rise even in the end.” ~Nelson Mandela (1918 — 2013)

He was a Nobel peace prize winner. He is the sole reason millions of oppressed South Africans live free from apartheid. He was the global emblem of human rights for decades. He was the former president of South Africa, and the liberator of a nation.

Nelson Rolihlahla Mandela was known as “Madiba,” “Tata,” “Khulu,” “46664″ and a father figure to the world. And PR agencies can learn a thing or two from the enormous footsteps he left for us to follow…

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The Top 5 Responsible Reasons to Invest in Responsive Web Design

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In a nutshell, this is the future … and the present of Web design. One URL + One code = Multiple devices with bridging content. Easy, right?

And if your clients are not aware of this, you may have some issues upselling, cross-selling or even selling them on the reason to stay with you in 2014. Your clients want to be seen everywhere and their clients find them anywhere. From tablet to smartphone, desktop to laptop, there needs to be a viable Web presence wherever you look.

Only that can get expensive right? Well, not if you understand Responsive Web Design, which basically embraces something called “second screen.” You know what so climatic about 2013 in the PR and Web world? This was the first year that more people searched for websites via mobile devices than a desktop computer (according to Morgan Stanley research, 2007 – 2015). The first and will ever be the same. Count on it.

So, how are you advising your clients? Waiting for the Web guys to do it for you? Yeah, that’s not going to work so get a pen and right down these five easy tips for your clients. They will thank you for it in the morning…

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10 More Things PR Professionals ‘Love’

lucy-prLast week, our fearless editor (which, BTW, is no longer this guy…update your Rolodex, peeps) brought to you “Ad Folks Hate Ads but Love Whiskey and Porn. What does PR Love.” Of course, some were good and others delved into the snarky. (Even better.)

That got the rest of us PR Newser / Mediabistro minions thinking, “What else do we love?” 

The list could be long and entertaining. You know, similar to the famed scroll of papyrus debuted by the great George Carlin and his list of the best dirty words ever. Patrick’s less noted list included items PR professionals love and “love,” such as:

  • Obsessing over journalists and their fascinating lives re-writing our clients’ press releases
  • Scrolling through our inboxes for any stray press releases: Delete. Delete. Block. Delete…
  • Watching other people’s clients being interviewed…so we can make fun of their terrible outfits
  • Posing for pictures at events…so we can delete them from our Facebook walls the next day
  • White wine or mimosas in the afternoon, because we’re still totally working

So, we have finely crafted a list of the top 10 other things PR peeps love. Enjoy, share and count how many are your faves:

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STUDY: 4 out of 5 People Believe There Is an ‘I’ in Team

teamwork_blameThis life we have chosen as flacks is one of many aspects — creativity, spur-of-the-moment decisions, crisis planning and preparation, multitasking, but specifically, relationship building.

It’s a primary facet of everything we do. From working with the media to learning about clients, building a team to reinforcing a brand, if you don’t strive to create relationships in all that you do, consider picking up an application at Mickey D’s on the way to work tomorrow.

And if that is you, buck up, lil’ camper. Evidently, you are not alone thanks to a new study developed by the University of Phoenix.

In fact, 84 percent (more than four-in-five) of working adults believe working on teams in the workplace is difficult. Of working adults who think teams often fail in the workplace, more than three-in-five (61 percent) say there is not enough training.

What else? More after the jump…

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