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Posts Tagged ‘CNBC’

Revolving Door: ‘LA Times’ Cuts, New Outlets, and Journos on Google+

Wintour, Stoudemire, and 'Vogue' editor Hamish Bowles during spring Fashion Week 2010. Photo: Getty Images

Bad news to report from the West Coast: Layoffs are happening at the Los Angeles Times (and one of the paper’s editors offers an example of what not to say during times like these).

On a more positive note, Hearst is launching Cosmo for Guys, or CFG for the BMOCs, a tablet pub on August 1. That should be… interesting. And Anna Wintour fave (she has a thing for the male athletes, no?) Amar’e Stoudemire has launched a fashion and sports site.

Finally, Muck Rack has a list of 140 or so reporters who are on Google+, with links. Any others?

More media changes after the jump.

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NBCU’s ‘Healthy Week’ is Happening

If you happen to be in NYC’s Times Square today, tomorrow, or Wednesday, you might stumble upon a maze of stairs. Remember when there were porn theaters in Times Square?

The stairs are part of the “Go Healthy Step-a-Thon,” which is part of NBCUniversal’s second annual Healthy Week. The Step-A-Thon is free, open to the public, and sponsored by Walgreens, which had its own Times Square health initiative launch not too long ago. Some of Bravo’s Real Housewives as well as Joy Bauer from NBC’s Today show, contestants from The Biggest Loser, and others will also participate.

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The Many Layers of the B-M/Facebook Smear Story

The news that Burson-Marsteller/Facebook whisper campaign story unfolded before our eyes this week. And as it did, there were so many details that added so many layers that reaction, understandably, has been tremendous.

At this point, Facebook and Burson are no longer working together, The New York Times reports. And, The Daily Beast writes (h/t to PRWeek) that  the two Burson publicists that handled the campaign, former CNBC reporter Jim Goldman and former political writer John Mercurio, will receive another copy of the firm’s code of ethics (along with everyone at the firm) in order to get a refresher course on right and wrong. Interesting that two former reporters couldn’t clearly see the impropriety of this from the beginning, but we digress.

Reaction from the PR industry has been both critical and exasperated, with many on Twitter expressing a “you know better than that” tone with both the situation and Burson’s statement in response.

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B-M Pitch on Behalf of Unnamed Client Raises Ethical Questions

USA Today reported this morning on a “whisper campaign” launched by Burson-Marsteller on behalf of an unnamed client that targeted Google’s Social Circle feature for Gmail. (The USA Today article and this one from Business Insider has a bit of detail about the feature, which taps into your info to make “social connections.”)

Citing consumer privacy concerns and Google’s issues with the Federal Trade Commission, two of Burson’s high-profile publicists — former CNBC anchor Jim Goldman and former political columnist John Mercurio — sent a pitch to reporters suggesting an op-ed slamming Google. One of those pitched reporters, Christopher Soghoian, a former FTC researcher and blogger, posted the pitch online. And, actually, according to the email, Mercurio said, “I’m happy to help place the op-ed and assist in the drafting, if needed. For media targets, I was thinking about the Washington Post, Politico, The Hill, Roll Call or the Huffington Post.”

USA Today says Goldman was in contact with them about the story. And the paper writes, “After Goldman’s pitch proved largely untrue, he subsequently declined USA TODAY’s requests for comment.”

We were in touch with the firm to find out if this is standard practice and how the firm will address the obvious ethical issues this situation raises. We received this statement from the firm: “The situation that led to the USA Today story is highly unusual and does not represent standard practice at Burson-Marsteller. We regret that it was not handled well and we are reviewing it thoroughly.”

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Roll Call: Ogilvy, The Daily Caller, Komen for the Cure, and More

Ogilvy PR has added three to its New York office. Parris Bowe joins as SVP in the consumer marketing practice reporting to Alyssa Garnick, EVP of the practice. Bowe has previously worked for Lippe Taylor and Edelman. David Hanon joins as VP of that consumer marketing practice as well. He was most recently at Waggener Edstrom for more than a decade where he worked with tech consumer clients including Microsoft. And Ryan Aynes has joined the 360⁰ Digital Influence Group as a VP. He was previously director of social media at the JAR Group.

Rep. Darrell Issa‘s (R-CA) former spokesperson Kurt Bardella has landed at Tucker Carlson‘s The Daily Caller. He was fired by the Congressman after an investigation was launched into whether he shared emails with reporters. Bardella starts his new job today as director of communications, The Huffington Post writes.

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Outreach Efforts Continue in the Wake of Japan Quake and Tsunami

While sitting on a panel at the SXSW conference with three other executives from Japanese mobile and social networks, Takahito Iguchi nearly broke down when he got to a slide on his deck that said “SAVE JAPAN.” According to the New York Times story about the panel discussion, “the executives described in interviews how mobile and social sites became vital when the earthquake struck because landlines went down, as did voice and e-mail services on cellphones.”

Tak Miyata, SVP of global business at Mixi says, in the story, that his site’s traffic went up 800 percent.

SXSW attendees have demonstrated their awareness of the aftermath of Japan’s earthquake and tsunami, with donations to SXSW4Japan nearly reaching its $50,000 goal.

Social networks, media outlets, and other businesses and organizations have been getting the word out about news and philanthropic efforts following the quake and tsunami. After the jump, a few examples.

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