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Posts Tagged ‘CNET’

Everyone Still Confused by #AlexFromTarget

Alex Target

Beyond the regular old midterm elections, the big story last night concerned a certain guy who works at a certain Target location in Texas — and the agency claiming responsibility for his viral status.

Breakr, which told the world last night that it is “not a marketing company” but “a multi-platform entertainment network for gen-z and millennials,” took credit for the whole “event” in a LinkedIn post and an interview with Chris Matyszczyk of C|Net, claiming that the “experiment” demonstrated its ability to make something go viral with the help of a few overexcited teenage girls.

Reality looks a bit less newsworthy.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

New Mozilla CEO Tries to Control ‘Gay Marriage Firestorm’

Brendan-EichIn case you missed it (and you probably didn’t), Mozilla’s incoming CEO Brendan Eich has weathered a bit of criticism thanks to a 2008 donation to a group supporting Prop 8, the law that outlawed same-sex marriage in the state of California.

While Mozilla released a corporate statement reaffirming its support for “equality for all, including marriage equality for LGBT couples”, other companies like OkCupid turned the issue into a cause.

Mozilla employees also made their disapproval quite clear on social.

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Yahoo Still Gets Way More Traffic Than Any Other Comparable Site

yahoo-logo-

Go ahead and make fun of Yahoo for its many desperate attempts to stay relevant:

Just don’t say Yahoo is dead. Not yet, at least.

The findings reported in yesterday’s CNET post make clear that Yahoo remains, for whatever reason, the top website Americans visit when they log in via desktop. Ahead of Google, even!

Sure, there are a lot of qualifiers we need to add to these findings, primarily that they don’t include laptop or mobile traffic, aka the most important kind.

The point, though: Yahoo is like the USA Today of web properties. You might not take it seriously, but if you want Americans to hear about your client, it should still hold a top spot on your pitch list.

More Brands Paying to Distribute Earned Media Mentions

Here’s another story about how PR and marketing should be best friends: more brands are spending money to bring attention to unpaid media mentions.

Edelman’s Steve Rubel tells Digiday that more and more marketers are working to “making sure the press coverage you’ve already earned works harder” by pairing with networks like Twitter or “you might also like” content recommendation services like Outbrain to push more traffic toward those media mentions earned by sheer luck, quality products or…hard-working, press-savvy PR teams. (You knew we’d get there.)

The advantage to this approach, of course, is that earned media will always be more valuable than paid. But the ROI is a more difficult to measure for retailers, who have trouble drawing a line between clicks on third-party posts and subsequent sales.

Most of the content distributed by brands is still created by and for the brands themselves, but according to the original post this third-party distribution trend has begun to pick up. We’re most intrigued by news sources like CNET allowing brands to score paid placement of product reviews on their homepages.

Now who specializes in both scoring and finding earned media mentions? PR! Can we expect to begin working more directly with marketers on related third-party content projects?

ASGK Acquires Plesser Holland

ASGK Public Strategies

ASGK Public Strategies, founded by former White House advisor David Axelrod and Eric Sedler, has acquired most of Plesser Holland Associates. New York-based boutique Plesser Holland was founded by former Rubenstein exec Andy Plesser in 1992. Plesser’s longtime right hand Kent Holland became a partner in 2005.

Plesser launched a video blog and consultancy called Beet.tv in 2006, while Holland relocated to Washington, DC to focus on the core PR offerings for existing clients in the higher education, financial services and technology sectors.

ASGK  Managing Partner Eric Sedler said, “Kent’s exceptional media relations skills and client base were very attractive to us. We saw lots areas where Kent could enhance our firm’s work.”

The terms of the deal are undisclosed. Holland becomes Managing Director; he will continue to manage the accounts absorbed by ASGK including CNET, the Villanova School of Business, and Butler University.

(Disclosure: The author was employed by Plesser Holland from 2000-2006.)

PR Fail: CBS Bans Dish Products from CES Awards Consideration

C|Net CES Yesterday brought news of the most interesting story to emerge from this year’s Consumer Electronics Conference. It’s a classic tale of media ethics gone wrong, and we see it as a major PR fail.

Despite being America’s worst employer, Dish Network occasionally comes up with some cool tech innovations. Prime example: the Hopper with Sling DVR that gives users the power to enjoy “live streaming of every channel from anywhere”. Yeah, it’s a big deal, and CES organizer C|NET nominated the Hopper for its “Best of CES” awards. One problem, though: Fox, CBS and pretty much every major network has filed suit against Dish for allowing viewers to “hop” or skip over all commercials. Oh, and CBS is CNET’s parent company.

So what did CBS do? They banned all Dish products from CES awards consideration/promotion, citing the ongoing lawsuit. Not only is CNET prohibited from giving the award to dish–they can’t even review any Dish products. Here’s the disclaimer:

The Dish Hopper with Sling was removed from consideration due to active litigation involving our parent company CBS Corp. We will no longer be reviewing products manufactured by companies with which we are in litigation with respect to such product.

If you think this resembles a blatant case of shutting down the competition, you’re right.

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