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Posts Tagged ‘coffee’

Bad News for Journalists and PR: Coffee Is Terrible for Productivity

coffeeJust when you thought all was right with the world and your local barista got your order right (you know the one)…

A grande extra hot soy with extra foam, split shot with a half squirt of sugar-free vanilla and a half squirt of sugar-free cinnamon, a half packet of splenda, all in a venti cup. And fill up the “room” with extra whipped cream with caramel and chocolate sauce drizzled on top. 

…turns out that coffee might not be the world’s second greatest beverage after all.

It’s no secret that hacks and flacks alike are terribly addicted to coffee, but now a study tells us that coffee may be the worst thing for productivity.

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Journalists: Proudly Keeping Starbucks Open All These Years

another-coffee-funnyWe love our friends in the media, at least most of us. That said, it’s nice to clue into what drives them to make good news and what drives them bat-ess-crazy.

It’s not easy being in the media, regardless the position or the medium. The glamorous life is comical to most and unattainable by many. However, without them, where would we be, right? Understanding that, the next time you are out and see a Starbucks, you may want to stop in for a $50,000 gift card or some such.

According to a recent survey, and this article from TVNewser in the friendly confines of the mediabistro nation, few media types will refuse that kind of gift.

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Starbucks Joins the Black Friday Black Eye to the Holidays

Kinda says it all to me after this holiday buzzkill news

Kinda says it all to me after this holiday buzzkill news

Sure, there’s a Starbucks on every corner. If you don’t believe me, listen to the great Lewis Black explain it.

Now, I understand Starbucks thinks it is a retail giant, but it’s not. Admit it, O’ siren of the coffee bean. You sell addiction in a nicely tight package of prepubescent angst.

Your smarmy baristas may be happy to provide some fattening lemon, pumpkin or other fru-fru bread, but you are placed on every street corner in the known world to sell coffee.

Your PR is for coffee. Your products are known as coffee. Your bottom line is laced in it.

So, far be it from me — who just loves all this Thanksgiving Thursday / Black Friday hurry-hurry-sell-till-you-puke-mess — to allow a moment like this to go by without a comment of snark. But Santa has decided that Starbucks would be better served as a big box retail store than a depot for hipsters ogling over each other’s skinny jeans and graphic tees.

According to the ConsumeristStarbucks’ Black Friday deal is $65 for a stainless steel tumbler that comes with an entire month’s worth of free espresso-based beverages.

Well, dip me in a caramel macchiato and call me java mama. I hope this comes with an appointment to an internist because your damn liver and kidneys may have something for you by New Years.

Will the World Grow Weary of Starbucks’s Unstoppable Growth?

Ok, now this is just surreal. We’ve all heard the jokes about how there is a Starbucks on every street corner, and we know that statement is funny because it is (almost) true.

Everywhere you turn, no matter where you are, you’ll see that green and white logo—beside the gas station, across from your florist, atop the dog groomer’s studio. Starbucks simply appears out of nowhere, like Michael Meyers in Halloween.

But the world is, apparently, not enough: The Seattle-based coffee chain and global caffeine kingpin just announced plans to open 3,000 new stores in the Americas region by 2017, with half of those stores slotted for somewhere in the United States. That is staggering. Where in America is Starbucks going to build 1,500 new shops? And where are all of those customers coming from? Does the US have secret plans to colonize Antarctica? And why weren’t we told?

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PR Fail: Starbucks Says ‘No Soy for You!’

Today in Look Before You Jump News: Starbucks seems to have gone the way of Netflix in making service changes without checking with customers first–and now its PR team has a bit of a backlash on its hands.

The coffee giant has some notoriously loyal customers, and its “My Starbucks Rewards” program has been extremely popular. Company publicists just announced a few modifications set to begin on October 16th in an effort to encourage even more customer loyalty. The changes include birthday freebies, smartphone discounts (customers previously had to wait for postcards) and some kind of gold star system that we don’t really understand.

Sounds good, right? Not really. The shift that caused an Internet uproar seems tiny at first glance: Starbucks will no longer offer complimentary soy or flavored syrup shots. We didn’t even realize that the chain charged extra for soy milk.

Well, it turns out that Starbucks has more than a few lactose-intolerant customers–and they are not happy with the changes! Check out the comments on the company’s Facebook page via our friends at The Hoffman Agency for examples of previously loyal customers who have taken offense at this new policy. Seems like the company should have tested this new proposal with their fans first, no?

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