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Posts Tagged ‘Cohn and Wolfe’

Spin the Agencies of Record

The Children’s Health Fund has selected Cohn & Wolfe as its pro-bono Agency of Record. CHF is dedicated to providing mobile-based pediatric medical care to children in need across the United States.

Cohn & Wolfe is tasked with a range of integrated marketing programs—including creative, digital and advertising—as well as supporting the 25th Anniversary Benefit Concert on Friday night, hosted by CHF co-founder Paul Simon.

Infiniti has selected JMPR Public Relations, based in California, as its Agency of Record for the brand’s product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment.

“Infiniti is entering an inspired era and we are so excited to be a part of it,” said JMPR President Joseph Molina. “We look forward to down the road, when we’re able to say ‘we were there when it happened,’ which is exactly what we’ve done for international brands for years.”

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Cohn & Wolfe Digital Head: 2009 All About Community

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“Two years ago it was all about monitoring, last year was about engagement. This year it’s about community, building and establishing a digital presence,” said Rachelle Spero, Executive Vice President of Cohn & Wolfe’s Digital Media Practice in an interview with PRNewser today.

A WPP company, Cohn & Wolfe collaborates with many sister agencies. Asked if she believed PR will be able to get a bigger piece of the digital marketing pie, Spero said, “the jury is still out on that. I do believe PR should have a larger ownership of some of the relationships and conversations and the people part of social media. If we forget the people it’s anti-social media.”

Spero believes PR agencies focus on “people, conversations, be conversation managers and relationship builders,” and to not try to be all things to all people. Cohn & Wolfe’s digital practice works with MasterCard, Merck, Colgate and Smuckers, among others.