Silverpop, an email marketing company, has chosen Crenshaw Communications as its AOR. The firm will provide social media services, conduct media outreach, and raise awareness for the company’s execs.
Cramer-Krasselt‘s Chicago office has been chosen as advertising and PR AOR for Cedar Fair, a chain of regional amusement parks. The firm will work on branding, advertising, media buying, social media, and strategy. Work will debut in the spring.
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In today’s Spin the Agencies of Record, we have a couple of mouthwatering selections, some tech news, and urban renewal out West.
D.C. fresh food chain sweetgreen has chosen Cornerstone as its AOR as it branches into new markets. The firm will also work with the brand’s arts and music event, sweetlife Festival.
French/West/Vaughn is now AOR for Financial Insurance Management Corporation (FIMC), which provides membership-based benefits programs for credit unions and other groups.
The Horn Group has added three online businesses to its consumer tech roster: Answers.com, BuyWithMe, and YD Online.
Eataly, the New York City Italian food marketplace, has selected Susan Magrino Agency to promote in-store events. Eataly founders include Mario Batali (above) and Joe Bastianich.
The Denver Urban Renewal Authority has chosen Cohn Marketing as its AOR to work on (among other things) strategic planning, special events, and ongoing PR.
Patrick Coffee
Contributor
Elizabeth Mitchell
Contributor
Jim Thompson
Contributor
Nadine Cheung
Editor, The Job Post
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