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Posts Tagged ‘Cohn & Wolfe’

Spin the Agencies of Record

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  • Cohn & Wolfe China signed a three-year contract to represent Tourism Fiji; C&W is the first China-area firm appointed by the group. The purpose of the contract: to convince more of China’s growing leisure class to choose Fiji as its next tourism destination. Sadly, while the islands boast more than their share of natural beauty and local attractions, only Tom Hanks can hear the volleyballs.

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Spin the Agencies of Record

Bangkok

  • Cohn & Wolfe opened a new, wholly-owned office in Bangkok, Thailand in order to “offer full coverage across Southeast Asia in advance of the much-anticipated official formation of the ASEAN Economic Community”. Doug Buemi, vice chairman and regional director for Asia Pacific, will lead the office, which will focus on digital and social media for both consumer and B2B clients.

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RIP Cohn & Wolfe Co-Founder Norman Wolfe

Cohn and Wolfe

Cohn (L) and Wolfe in 1995

Today brings news that Norman Wolfe, who in 1970 co-founded Cohn & Wolfe with fellow newspaper veteran Bob Cohn in Atlanta, has passed.

Wolfe, whose journalism career peaked with a position as Executive Editor of the Orlando Sentinel, started the firm with Cohn in order to act on his passion for public affairs; he ran crisis comms at C&H before his retirement in 1992 but continued to counsel various clients after that date.

A statement from current CEO Donna Imperato after the jump.

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Edelman Names New York President

CohanFollowing the promotion of Russell Dubner to President/CEO of its U.S. operations, Edelman has named his successor: Jen Cohan.

Cohan will be president of Edelman New York effective July 1; she currently serves as global chair of the firm’s consumer marketing practice, and in her new role she will report directly to Dubner.

In the release, Dubner writes:

“Jennifer is a seasoned business leader and marketer who has deep experience working with both consumer and corporate brands…Jen’s skills will serve the office well as she charts new ways to bring even greater value to our clients’ business.”

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Roll Call: Cohn & Wolfe, Say Media and Auctionata

Cohn & Wolfe announced the appointment of Doug Buemi as vice chairman, regional director, Asia Pacific. Buemi is a Cohn & Wolfe alumnus who established the agency’s presence in China in 2006 with the opening of its Shanghai office. He also held several other leadership positions at Cohn & Wolfe including vice chairman, Los Angeles market leader and Western Region CEO. In this newly created global leadership position, Buemi will have management oversight of the Asia-Pacific region, working closely with regional market leaders to help grow the agency’s business, build capabilities and develop talent. Buemi joins Cohn & Wolfe from Ogilvy Public Relations, where he was regional executive advisor, Asia Pacific. (Release)

Joyce Bautista Ferrari is joining the Say Media team as executive editorial director. She will be responsible for directing editorial strategy for the company’s portfolio of powerful media brands to ensure that readers will continue to enjoy the highest quality content. She will also work closely with brand editors to identify editorial opportunities to further engage their readership. Prior to joining Say Media, Ferarri was the director of editorial development and operations at Condé Nast Traveler, where she was responsible for key company initiatives and the integration of print and digital content. Previous positions also include executive managing editor at Brides and managing editor of Cookie, as well as senior editorial roles at Real Simple, Home/Style Magazine, and Condé Nast House & Garden. (SayDaily)

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Roll Call: MWW, Warschawski, Fenton and More

MWW announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW’s offering in London. Simon brings two clients with him to MWW in the UK: the ATM Industry Association and Cash Zone. Simon is best known for delivering the smoking ban in the UK and France for GSK. Simon joins MWW from Good Relations. Before that he ran his own specialist PA agency for ten years. He was head of European Affairs at the ABI for three years from 2000, following a six year stint in the corporate communications function at SmithKline Beecham. (Release)

Warschawski announced the promotion of Dana Dorsheimer to Senior Associate. In her new role, Dana is responsible for successfully creating, implementing, and overseeing integrated marketing communications campaigns and managing day-to-day account activities for clients. She also oversees corporate communications for the agency. Dana has successfully led marketing communications campaigns for many of the agency’s clients. Dana began her career at Warschawski as an Assistant Associate (AA), the agency’s three-month internship program. After completing the AA program, Dana was hired as an Account Coordinator at a large advertising agency where she was responsible for managing client accounts. Warschawski hired Dana back as a Junior Associate and quickly promoted her to Associate in 2012 as a result of her outstanding performance. (Release)

Fenton welcomes two new employees and veteran nonprofit communicators to its Washington, D.C. roster. Zack Langway (vice president, Digital) and Elizabeth Bartolomeo (account director) together bring nearly two decades of expertise in communications and will help Fenton clients reach their goals and propel their work. In his role at Fenton, Zack will lead the digital practice in D.C. and provide innovative digital engagement opportunities for clients. Zack comes to the company having served as an adviser and igniter for top national and international nonprofits. He helped launch Family Health International’s first comprehensive digital strategy, then went on to lead digital advocacy at the United Nations Foundation. At Fenton, Liz will lead day-to-day media outreach for clients and help set their communications strategy. Working in nonprofit communications for the past decade, Liz has extensive experience leading public relations operations and developing fundraising, marketing, and advocacy campaigns using earned, paid, and social media to engage members, grassroots supporters, and “grasstop” leaders in business, philanthropy, and government. Prior to joining Fenton, Liz was media director at the Sunlight Foundation. (Release) Read more

Roll Call: Ketchum, Cohn & Wolfe, Nielsen Holdings and More

Ketchum Sports & Entertainment, a division of Ketchum, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a critical role on some of the firm’s largest accounts, including Gillette and IBM. With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history. (Release)

Cohn & Wolfe has appointed Mischa Dunton as managing director of Cohn & Wolfe San Francisco. Dunton will be responsible for leading the San Francisco office, overseeing the day-to-day operations, employee development, client relations, and business development. She will also serve as senior client counselor for Cohn & Wolfe’s West Coast clients, including three in the agency’s top twenty. Dunton has nearly 20 years of experience in communications and brand management, specifically within the technology, corporate and consumer sectors.  She joins Cohn & Wolfe from APCO Worldwide, where she was deputy managing director and senior vice president. At APCO, Dunton was a founding member of the agency’s San Francisco office, responsible for a range of clients including Red Bull, Gap Inc., PayPal and Sheryl Sandberg’s Lean In organization.  Dunton’s experience includes strategy and programming for market launches, momentum and brand campaigns, M&As, change leadership and issues management. (Release)

Nielsen Holdings N.V. announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn. Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California. (Release) Read more

Roll Call: Cohn & Wolfe, Man Made Music and GolinHarris

Cohn & Wolfe announced the appointment of two senior digital executives in newly created roles to bolster the agency’s offerings in integrated and paid media and digital health: Ethan Kraus, vice president of Paid and Integrated Media, and Vicky Lewko, SVP, head of Digital Health. Ethan Kraus is responsible for leading the development of integrated paid media strategies for clients across digital and social media. He brings a decade of experience creating paid media programs for leading global brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, Kraus was the director of Integrated Marketing at The Economist, where he developed cross-platform programs featuring custom content for blue chip advertisers. Vicky Lewko is charged with growing the agency’s digital business by integrating digital programming into new and existing healthcare accounts. Vicky comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands. She will be part of Cohn & Wolfe’s healthcare team, which like other Cohn & Wolfe practices, has embedded digital talent to ensure seamless, integrated digital work. (Release)

Man Made Music, a music company specializing in Sonic Branding, has expanded its Creative and Brand Partnership Departments with the promotion of Dan Venne to vice president, supervising producer and the hiring of Kristy Zeigler as manager of Brand Partnerships & Music Strategy. Venne’s extensive background in the music industry includes years of brand and entertainment experience, a Masters degree from NYU in Jazz Performance and lead guitarist of the band Cougar (which has toured both internationally and stateside, while releasing critically-praised albums on the Ninja Tune label). With the combined strength of his experiences, Venne has developed into a strong creative leader who successfully drives major Sonic Strategy projects. On the brand partnership front, Zeigler joined the Man Made Music team to work alongside Allison Meiresonne, president of Brand Partnerships. Zeigler also reports to Man Made Music Founder Joel Beckerman in regard to Music Supervision and music business relationships. In her new role, Zeigler will help evangelize Man Made Music, its vision, and its approach to telling great stories with music and sound in the entertainment space. (Release) Read more

Honesty Really Is the Best Policy: Consumer Demand for Transparency Reaches New Heights

6-reasons-why-honesty-is-the-best-policyYour kindergarten teacher told you so, we’ve told you so, and now a major survey is telling you so: honesty is the best policy.

A new report from Cohn & Wolfe, From Transparency to Full Disclosure, which is based on consumer research of 3,000 adults across the UK, USA and China, reveals that consumers in three of the world’s biggest markets rate “honesty and transparency” alongside price and quality when considering whether to buy a product or brand.

Consumers in all three markets are now demanding that major brands be open and transparent about many issues, especially quality and safety. A total of 67% of those polled want to see how companies comply with product quality and safety standards, with 73% of Chinese respondents demanding such information.

Here are some of the other numbers that jumped out at us:

  • In the past year, the amount of UK consumers rating transparency as an important factor in their purchasing decisions has jumped from 53% to 66%. Amongst Chinese consumers, transparency and honesty is now considered even more important than price (79% vs 65%).

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Cohn & Wolfe Gets a West Coast Office Makeover

We don’t want to leave anyone out today, so here’s a video of Bay Area graffiti artist Victor Reyes painting a mural in Cohn & Wolfe‘s LA office to the sounds of “Summertime” remixed.

Think your firm can beat it? Send us your clips.

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