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Posts Tagged ‘Cohn & Wolfe’

Roll Call: Ketchum, FTI Consulting, Cohn & Wolfe and More

Ketchum announced it has increased its investment to a significant majority position in its operations in Brazil. Previously, Ketchum owned a minority stake in the operation, which has been its valued partner in Brazil since 1997. The firm will be rebranded as Ketchum, from Ketchum Estrategia, effective immediately. Ketchum’s Brazil operation will continue to be led by its co-founders, partner and CEO Valeria Perito and partner and COO Rosana Monteiro. Long-time associate Regina Gobbo, senior vice president, will also play a vital role in the office’s future. Perito will report to Jon Higgins, Ketchum senior partner and CEO, International. Under her leadership, the Brazil team will continue to collaborate closely with other offices and affiliates across Ketchum’s global network, and in particular within the rapidly growing Latin-America region. (Release)

FTI Consulting, Inc. announced that it has bolstered its Media & Entertainment group with the addition of three professionals in Los Angeles, including Philip Schuman, who joins the firm as a senior managing director and co-leader of FTI Consulting’s Media & Entertainment group, as well as Cindy Wang and Daniel Punt who both join the firm as managing directors from HighView Media (“HVM”). In addition, FTI Consulting announced that Alexander Trauttmansdorff and Fabrice de Sez of HVM’s European unit will become affiliated with FTI Consulting to provide media and entertainment expertise in Europe. (Release)

Cohn & Wolfe has appointed Kristie Kuhl and Maura Bergen to EVP roles in its US healthcare practice. Kuhl and Bergen will focus on client relationships and respiratory product launches. Both will manage multi-layer teams at the firm. Kuhl previously worked at Makovsky as EVP and deputy practice leader during a career of more than 13 years at the firm, while Bergen previously served as MD at Twist Marketing, a W2O company, and served as director of public relations at Novartis. (PRWeek) Read more

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17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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The 20 Most ‘Intimate’ Brands in America (and Why)

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Of all the studies we’ve reviewed recently, the title of this one from independent brand agency MBLM may seem most strange: the “Brand Intimacy Rankings” sought to measure not which brands consumers see as most authentic or “real” but those to which we feel closest in a personal relationship sense.

Here are some of its most interesting findings:

  • Americans are more intimate with their brands than residents of any other country
  • Tech brands dominate and Apple is the winner by a landslide, with intimacy rankings more than eight times as high as those of the runner-up
  • Shockingly, 76 percent of the 350 people involved in the survey were not predisposed to having intimate relationships with brands — yet the average user has such relationships with “two or three”
  • Frequency of product use was a major factor determining which companies scored highest
  • All major social media platforms were absent, despite their tech status and regular usage

After the jump, we list the winners and ask Mario Natarelli, managing partner at MBLM, for his takeaways.

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The 20 Most ‘Authentic’ Brands in the US (and Why)

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“Transparency” isn’t just a buzzword: as a 2013 survey by Cohn & Wolfe showed us, consumers around the world are demanding more in the way of honest communications from the brands they know and use every day.

The 2014 version of that survey, which the firm released this week, is larger and more all-encompassing. They keyword this time around: “authenticity.”

Here’s the big finding:

  • 87 percent of global consumers say it’s important for brands to “act with integrity at all times” while only 72 percent call innovation essential

Another key finding: product quality and the transparency surrounding it is the largest potential cause of crisis for a brand — and the public in general is NOT happy about data security.

After the jump, we list the 20 “most authentic” brands in the United States and ask Cohn Global Practice Leader of Corporate Affairs Geoff Beattie to tell us a bit more about the “why.”

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Spin the Agencies of Record

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  • Cohn & Wolfe China signed a three-year contract to represent Tourism Fiji; C&W is the first China-area firm appointed by the group. The purpose of the contract: to convince more of China’s growing leisure class to choose Fiji as its next tourism destination. Sadly, while the islands boast more than their share of natural beauty and local attractions, only Tom Hanks can hear the volleyballs.

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Spin the Agencies of Record

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  • Cohn & Wolfe opened a new, wholly-owned office in Bangkok, Thailand in order to “offer full coverage across Southeast Asia in advance of the much-anticipated official formation of the ASEAN Economic Community”. Doug Buemi, vice chairman and regional director for Asia Pacific, will lead the office, which will focus on digital and social media for both consumer and B2B clients.

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RIP Cohn & Wolfe Co-Founder Norman Wolfe

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Cohn (L) and Wolfe in 1995

Today brings news that Norman Wolfe, who in 1970 co-founded Cohn & Wolfe with fellow newspaper veteran Bob Cohn in Atlanta, has passed.

Wolfe, whose journalism career peaked with a position as Executive Editor of the Orlando Sentinel, started the firm with Cohn in order to act on his passion for public affairs; he ran crisis comms at C&H before his retirement in 1992 but continued to counsel various clients after that date.

A statement from current CEO Donna Imperato after the jump.

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Edelman Names New York President

CohanFollowing the promotion of Russell Dubner to President/CEO of its U.S. operations, Edelman has named his successor: Jen Cohan.

Cohan will be president of Edelman New York effective July 1; she currently serves as global chair of the firm’s consumer marketing practice, and in her new role she will report directly to Dubner.

In the release, Dubner writes:

“Jennifer is a seasoned business leader and marketer who has deep experience working with both consumer and corporate brands…Jen’s skills will serve the office well as she charts new ways to bring even greater value to our clients’ business.”

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Roll Call: Cohn & Wolfe, Say Media and Auctionata

Cohn & Wolfe announced the appointment of Doug Buemi as vice chairman, regional director, Asia Pacific. Buemi is a Cohn & Wolfe alumnus who established the agency’s presence in China in 2006 with the opening of its Shanghai office. He also held several other leadership positions at Cohn & Wolfe including vice chairman, Los Angeles market leader and Western Region CEO. In this newly created global leadership position, Buemi will have management oversight of the Asia-Pacific region, working closely with regional market leaders to help grow the agency’s business, build capabilities and develop talent. Buemi joins Cohn & Wolfe from Ogilvy Public Relations, where he was regional executive advisor, Asia Pacific. (Release)

Joyce Bautista Ferrari is joining the Say Media team as executive editorial director. She will be responsible for directing editorial strategy for the company’s portfolio of powerful media brands to ensure that readers will continue to enjoy the highest quality content. She will also work closely with brand editors to identify editorial opportunities to further engage their readership. Prior to joining Say Media, Ferarri was the director of editorial development and operations at Condé Nast Traveler, where she was responsible for key company initiatives and the integration of print and digital content. Previous positions also include executive managing editor at Brides and managing editor of Cookie, as well as senior editorial roles at Real Simple, Home/Style Magazine, and Condé Nast House & Garden. (SayDaily)

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Roll Call: MWW, Warschawski, Fenton and More

MWW announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW’s offering in London. Simon brings two clients with him to MWW in the UK: the ATM Industry Association and Cash Zone. Simon is best known for delivering the smoking ban in the UK and France for GSK. Simon joins MWW from Good Relations. Before that he ran his own specialist PA agency for ten years. He was head of European Affairs at the ABI for three years from 2000, following a six year stint in the corporate communications function at SmithKline Beecham. (Release)

Warschawski announced the promotion of Dana Dorsheimer to Senior Associate. In her new role, Dana is responsible for successfully creating, implementing, and overseeing integrated marketing communications campaigns and managing day-to-day account activities for clients. She also oversees corporate communications for the agency. Dana has successfully led marketing communications campaigns for many of the agency’s clients. Dana began her career at Warschawski as an Assistant Associate (AA), the agency’s three-month internship program. After completing the AA program, Dana was hired as an Account Coordinator at a large advertising agency where she was responsible for managing client accounts. Warschawski hired Dana back as a Junior Associate and quickly promoted her to Associate in 2012 as a result of her outstanding performance. (Release)

Fenton welcomes two new employees and veteran nonprofit communicators to its Washington, D.C. roster. Zack Langway (vice president, Digital) and Elizabeth Bartolomeo (account director) together bring nearly two decades of expertise in communications and will help Fenton clients reach their goals and propel their work. In his role at Fenton, Zack will lead the digital practice in D.C. and provide innovative digital engagement opportunities for clients. Zack comes to the company having served as an adviser and igniter for top national and international nonprofits. He helped launch Family Health International’s first comprehensive digital strategy, then went on to lead digital advocacy at the United Nations Foundation. At Fenton, Liz will lead day-to-day media outreach for clients and help set their communications strategy. Working in nonprofit communications for the past decade, Liz has extensive experience leading public relations operations and developing fundraising, marketing, and advocacy campaigns using earned, paid, and social media to engage members, grassroots supporters, and “grasstop” leaders in business, philanthropy, and government. Prior to joining Fenton, Liz was media director at the Sunlight Foundation. (Release) Read more

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