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Posts Tagged ‘Cohn & Wolfe’

Roll Call: Cohn & Wolfe, Say Media and Auctionata

Cohn & Wolfe announced the appointment of Doug Buemi as vice chairman, regional director, Asia Pacific. Buemi is a Cohn & Wolfe alumnus who established the agency’s presence in China in 2006 with the opening of its Shanghai office. He also held several other leadership positions at Cohn & Wolfe including vice chairman, Los Angeles market leader and Western Region CEO. In this newly created global leadership position, Buemi will have management oversight of the Asia-Pacific region, working closely with regional market leaders to help grow the agency’s business, build capabilities and develop talent. Buemi joins Cohn & Wolfe from Ogilvy Public Relations, where he was regional executive advisor, Asia Pacific. (Release)

Joyce Bautista Ferrari is joining the Say Media team as executive editorial director. She will be responsible for directing editorial strategy for the company’s portfolio of powerful media brands to ensure that readers will continue to enjoy the highest quality content. She will also work closely with brand editors to identify editorial opportunities to further engage their readership. Prior to joining Say Media, Ferarri was the director of editorial development and operations at Condé Nast Traveler, where she was responsible for key company initiatives and the integration of print and digital content. Previous positions also include executive managing editor at Brides and managing editor of Cookie, as well as senior editorial roles at Real Simple, Home/Style Magazine, and Condé Nast House & Garden. (SayDaily)

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Roll Call: MWW, Warschawski, Fenton and More

MWW announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW’s offering in London. Simon brings two clients with him to MWW in the UK: the ATM Industry Association and Cash Zone. Simon is best known for delivering the smoking ban in the UK and France for GSK. Simon joins MWW from Good Relations. Before that he ran his own specialist PA agency for ten years. He was head of European Affairs at the ABI for three years from 2000, following a six year stint in the corporate communications function at SmithKline Beecham. (Release)

Warschawski announced the promotion of Dana Dorsheimer to Senior Associate. In her new role, Dana is responsible for successfully creating, implementing, and overseeing integrated marketing communications campaigns and managing day-to-day account activities for clients. She also oversees corporate communications for the agency. Dana has successfully led marketing communications campaigns for many of the agency’s clients. Dana began her career at Warschawski as an Assistant Associate (AA), the agency’s three-month internship program. After completing the AA program, Dana was hired as an Account Coordinator at a large advertising agency where she was responsible for managing client accounts. Warschawski hired Dana back as a Junior Associate and quickly promoted her to Associate in 2012 as a result of her outstanding performance. (Release)

Fenton welcomes two new employees and veteran nonprofit communicators to its Washington, D.C. roster. Zack Langway (vice president, Digital) and Elizabeth Bartolomeo (account director) together bring nearly two decades of expertise in communications and will help Fenton clients reach their goals and propel their work. In his role at Fenton, Zack will lead the digital practice in D.C. and provide innovative digital engagement opportunities for clients. Zack comes to the company having served as an adviser and igniter for top national and international nonprofits. He helped launch Family Health International’s first comprehensive digital strategy, then went on to lead digital advocacy at the United Nations Foundation. At Fenton, Liz will lead day-to-day media outreach for clients and help set their communications strategy. Working in nonprofit communications for the past decade, Liz has extensive experience leading public relations operations and developing fundraising, marketing, and advocacy campaigns using earned, paid, and social media to engage members, grassroots supporters, and “grasstop” leaders in business, philanthropy, and government. Prior to joining Fenton, Liz was media director at the Sunlight Foundation. (Release) Read more

Roll Call: Ketchum, Cohn & Wolfe, Nielsen Holdings and More

Ketchum Sports & Entertainment, a division of Ketchum, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE’s New York office, McVerry will play a critical role on some of the firm’s largest accounts, including Gillette and IBM. With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather’s work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport’s history. (Release)

Cohn & Wolfe has appointed Mischa Dunton as managing director of Cohn & Wolfe San Francisco. Dunton will be responsible for leading the San Francisco office, overseeing the day-to-day operations, employee development, client relations, and business development. She will also serve as senior client counselor for Cohn & Wolfe’s West Coast clients, including three in the agency’s top twenty. Dunton has nearly 20 years of experience in communications and brand management, specifically within the technology, corporate and consumer sectors.  She joins Cohn & Wolfe from APCO Worldwide, where she was deputy managing director and senior vice president. At APCO, Dunton was a founding member of the agency’s San Francisco office, responsible for a range of clients including Red Bull, Gap Inc., PayPal and Sheryl Sandberg’s Lean In organization.  Dunton’s experience includes strategy and programming for market launches, momentum and brand campaigns, M&As, change leadership and issues management. (Release)

Nielsen Holdings N.V. announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn. Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California. (Release) Read more

Roll Call: Cohn & Wolfe, Man Made Music and GolinHarris

Cohn & Wolfe announced the appointment of two senior digital executives in newly created roles to bolster the agency’s offerings in integrated and paid media and digital health: Ethan Kraus, vice president of Paid and Integrated Media, and Vicky Lewko, SVP, head of Digital Health. Ethan Kraus is responsible for leading the development of integrated paid media strategies for clients across digital and social media. He brings a decade of experience creating paid media programs for leading global brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, Kraus was the director of Integrated Marketing at The Economist, where he developed cross-platform programs featuring custom content for blue chip advertisers. Vicky Lewko is charged with growing the agency’s digital business by integrating digital programming into new and existing healthcare accounts. Vicky comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands. She will be part of Cohn & Wolfe’s healthcare team, which like other Cohn & Wolfe practices, has embedded digital talent to ensure seamless, integrated digital work. (Release)

Man Made Music, a music company specializing in Sonic Branding, has expanded its Creative and Brand Partnership Departments with the promotion of Dan Venne to vice president, supervising producer and the hiring of Kristy Zeigler as manager of Brand Partnerships & Music Strategy. Venne’s extensive background in the music industry includes years of brand and entertainment experience, a Masters degree from NYU in Jazz Performance and lead guitarist of the band Cougar (which has toured both internationally and stateside, while releasing critically-praised albums on the Ninja Tune label). With the combined strength of his experiences, Venne has developed into a strong creative leader who successfully drives major Sonic Strategy projects. On the brand partnership front, Zeigler joined the Man Made Music team to work alongside Allison Meiresonne, president of Brand Partnerships. Zeigler also reports to Man Made Music Founder Joel Beckerman in regard to Music Supervision and music business relationships. In her new role, Zeigler will help evangelize Man Made Music, its vision, and its approach to telling great stories with music and sound in the entertainment space. (Release) Read more

Honesty Really Is the Best Policy: Consumer Demand for Transparency Reaches New Heights

6-reasons-why-honesty-is-the-best-policyYour kindergarten teacher told you so, we’ve told you so, and now a major survey is telling you so: honesty is the best policy.

A new report from Cohn & Wolfe, From Transparency to Full Disclosure, which is based on consumer research of 3,000 adults across the UK, USA and China, reveals that consumers in three of the world’s biggest markets rate “honesty and transparency” alongside price and quality when considering whether to buy a product or brand.

Consumers in all three markets are now demanding that major brands be open and transparent about many issues, especially quality and safety. A total of 67% of those polled want to see how companies comply with product quality and safety standards, with 73% of Chinese respondents demanding such information.

Here are some of the other numbers that jumped out at us:

  • In the past year, the amount of UK consumers rating transparency as an important factor in their purchasing decisions has jumped from 53% to 66%. Amongst Chinese consumers, transparency and honesty is now considered even more important than price (79% vs 65%).

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Cohn & Wolfe Gets a West Coast Office Makeover

We don’t want to leave anyone out today, so here’s a video of Bay Area graffiti artist Victor Reyes painting a mural in Cohn & Wolfe‘s LA office to the sounds of “Summertime” remixed.

Think your firm can beat it? Send us your clips.

Roll Call: JSH&A, Cohn & Wolfe and ASPCA

JSH&A has announced that Monica Bhandarkar has joined the firm as vice president of social media and business development. In her role, Bhandarkar is responsible for overseeing the agency’s new business and internal marketing initiatives, and providing strategic counsel to meet clients’ social media objectives. Bhandarkar has a track record of success developing and managing public relations, corporate communications, word of mouth, digital and social media marketing on behalf of clients in a multitude of industries. (Release)

Cohn & Wolfe announced that Marina Leung has joined as managing director and chief branding officer, Greater China for Cohn & Wolfe-impactasia. In the newly created role, Leung will provide senior counsel to existing clients, contribute to employee training and development and field new opportunities to channel growth, particularly in the consumer marketing, travel and tourism, healthcare, corporate and technology practices. Leung will be based out of Hong Kong and report to Susan Field, CEO of Cohn & Wolfe-impactasia. Leung has over two decades of experience in brand management and corporate communications, having held senior posts at international agencies and leading brands such as McDonald’s, MTV Networks Asia and at large locally listed corporations including Pacific Century Cyberworks. (Release)

Joel Schwartzberg has been named senior director of executive communications at ASPCA. He had been director of digital strategy and communications at BillMoyers.com. (mb)

Roll Call: Cohn & Wolfe, Bolt PR, The Cline Group and More

Cohn & Wolfe announced two senior appointments to help drive growth and lead new accounts. David Henderson, who joins as SVP in Los Angeles, will oversee the US Communications business for Nokia, while Josh Levin, based in New York, joins as SVP and Co-Lead of the US Corporate Practice. Henderson will report to Los Angeles office President Kazumi Mechling and Levin will have dual reporting to North America President Jim Joseph and Global Corporate Affairs Practice leader Geoff Beattie. (Release)

Veteran public relations specialist Joanne Forster has signed on as general manager and PR director of Bolt PR, Irvine. As general manager, Forster will be responsible for managing day-to-day company operations, overseeing all Bolt accounts, mentoring staff, and driving new business development initiatives. The most significant accomplishment of Forster’s career was “Force of Nature Concert for Tsunami Aid,” which was held in Kuala Lumpur, Malaysia. Forster co-produced and directed all domestic and international marketing efforts for the multi-artist concert, which raised over eight million dollars and made news headlines around the world. (Release) Read more

Spin the Agencies of Record

“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski

Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).

The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities. Full league operations will begin in November 2014.

“Meat is a big deal in my life…I’m a normal American.” – Nick Offerman, aka Ron Swanson

Sonic, America’s biggest drive through chain, recently chose Cohn & Wolfe as its new PR AOR. In addition to supporting the brand’s social media promotional strategies, C&W will also help drive external messaging, work on “issues management” and contribute to cause marketing projects and individual franchise promo efforts.

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Media Training Techniques and Trends

Media training is a high stakes field with visible results: Flawless public appearances are impressive while faulty performances can be devastating. We recently checked in via email with three media training specialists at PR agencies for their perspectives on the latest techniques, challenges and trends. Here’s the lowdown.

Training strategy is “about media mastery,” according to Leslie Linton, SVP media strategies at MWW in New York. “It’s about taking control of an interview, reacting quickly and effectively in a breaking news or crisis situation.”

Traditional and unconventional methods are used. “Clients increasingly recognize the importance of video training,” reported Ryan Richert, SVP media services at Edelman in Chicago. “You never know when a veteran print journalist will pull out an iPhone to record video of an interview. The New York Timesnew CEO comes from the BBC and embraces video storytelling.” Richert foresees journalists across major outlets using more video.

Linton strongly agreed with Richert on the value of video. She also utilizes “positive and negative sound bite examples and concentrates on bridging techniques to help clients out of troubling questions.”

“Our training program uses unexpected techniques,” said Stephen Brown, managing director at Cohn & Wolfe in Atlanta. “These range from ‘surprise calls’ from real or mock reporters during a session to surrounding interviews with props or lifelike set pieces.” He described another technique where a trainer writes a wire story in real-time during practice interviews, then shares the story so clients understand their statements’ immediate impact.

Media training adapts to rapid news cycles and social media networks. “Sound bites are shorter, simpler, and crisper,” Richert explained. “Watch the evening network news and you don’t see any more 15 second sound bites; most are about half that length. In the age of 140-character comments, executives can’t afford to be wordy, so I focus on helping our clients tighten up their talking points and cut to the chase.”

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