Weber Shandwick has named Jill Hamilton regional director for Africa, the firm’s first. Hamilton will be based out of Johannesburg, South Africa reporting to the firm’s EMEA CEO Colin Byrne.

She will lead business development and client management efforts, as well as partnership and affiliate relationships in the region. Hamilton, who is originally from the U.S., has lived in Africa for a decade. She started Weber’s African PR firm network, ZK Public Relations, in 2003 while living in Tanzania. The network has spread across more than a dozen African countries.

Weber Shandwick says it has built up its business in Africa over the years, with a strong presence in countries including Nigeria, Kenya, and South Africa.