PR pros can certainly understand the value of reaching consensus on an issue: When you’re acting on behalf of a client–be they an individual or an organization–everyone needs to agree on a plan of action before you can really do your job.
Crowdsourcing can be very valuable too, especially when your goal is to present your client with the public’s thoughts on a given topic. But what’s the value of collecting opinions on something that’s supposed to be set in stone? Something like, say, the English language?
British publisher Collins found a way to stand out in the not-exactly-groundbreaking dictionary field this year by crowdsourcing new terms for inclusion in the latest edition of its big word guide. After opening an official call for public suggestions in July, the company announced its final choices this week (full list here). The result is a list that is amusing at the very least–and predictably heavy on tech speak. We’ve separated some choice examples into the categories of “legitimate” and “dubious”: