Turns out that American smartphone owners used Instagram more often, and for longer periods of time, than they used Twitter last month. What does this finding mean?
Well, it makes Instagram much more attractive to advertisers, because greater engagement means users are more likely to see ads—and pay attention to them. Instagram is currently “focused mainly on product development” and is “not pursuing marketing or advertising opportunities” at the time, but “this may change” soon. In light of this new report, advertisers will be lining up to hawk their wares on the photo app.