Details are still TBD, but Conde Nast Traveler is reportedly in the midst of a tagline revamp, going from “Truth In Travel” to perhaps “Taste In Travel.” The former has been the mag’s tagline for 26 years, since its beginnings.
“I can tell you that Truth in Travel will always be an essential part of our DNA,” a spokesperson told CapitalNewYork. “We will just be redefining what it means.”
Dangerous proposition to try and redefine “truth.” Either it’s a fact or it’s not, and anything else verges into that old Stephen Colbert idea of truthiness. For Traveler, the tagline change might have something to do with cost-cutting measures. Where the magazine previously didn’t accept discounts or special treatment at the destinations they were headed to, now it could start accepting “media rates.”