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Posts Tagged ‘Conde Nast’

Revolving Door: AOL and Arrington, Conde Nast, and More

As we mentioned in this morning’s Ticker, Michael Arrington is officially out at AOL, at least for now. Forbes broke the news last night, with the caveat that things could change since there has been a lot of back-and-forth during the past week over his status with the company. The fate of CrunchFund is also still unknown.

The story says, “Huffington clearly erred here in okaying a project without fully understanding its public relations consequences,” but she ultimately appears to be the most “influential” leader at AOL. The Atlantic Wire says AOL might have reason to worry if the TechCrunch staff and readers leave with Arrington. In case you missed it, Arrington published a story on TechCrunch with his own set of demands before he got the ax.

Conde Nast is spinning off Reddit, but hanging on to ownership of the company. Conde bought Reddit five years ago.

Google is buying restaurant guide Zagat in an effort to beef up its local offerings, The New York Times reports. For Zagat, the sale also helps them at a time when it has seen its prominence decline in the face of competition from other online restaurant guide sources.

For more media news and moves, click through.

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Conde Nast Picks Up Steam Online

Kate Moss and her new husband Jamie Hince in an image from 'Vogue' magazine and Vogue.com

Conde Nast is set to launch Social Sidekick tomorrow, a web tool (based on internal technology) that will pull the most digitally shared content from W, Glamour, Style.com, Lucky, Teen Vogue, and Self and push it out to readers. However, publicists should note: this will go out with advertising content that will be tailored to work with the topics covered in the text. Gucci is the advertiser through October. So if your client appears in the editorial and is a Gucci competitor, they should know they’ll be sharing the spotlight.

Speaking of Conde Nast online, Min Online took a look at online growth between June 2010 and July 2011 and found that Vogue.com doubled the size of its audience to 42 million page views per month. The site was revamped in September 2010. And Self saw a heap of audience growth after it added nutritional trackers and reader challenges to its site.

@CondeElevator Is No More

We only had you for a scant five days, but a wonderful five days they were! @CondeElevator, the mystery tweeter who gave us all a peek into life at Conde Nast via short eavesdropped dispatches, had to call it quits today.

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‘Wired’ Tops Among Conde Nast Mags

Wired magazine will end the year atop the list of Condé Nast publications, with a 24 percent increase in ad pages.

“We’re bigger than we’ve ever been, and we’ve put the brand in a place to focus on other things, like licensing deals,” the magazine’s publisher Howard Mittman told WWD.

Some of the magazine’s success has been attributed to its June iPad launch. Among the advertisers – Burberry, the mag’s first fashion brand, is in the November iPad edition. The title will also open its annual pop-up store for business this Friday, featuring more than 200 products.

(Separately, the magazine caused some controversy when a tech blogger, Cindy Royal, criticized the cover above. EIC Chris Anderson responded on her blog.)

David Gaspin: Be A Brand Evangelist to Advance Your Career

JENNIFER PULLINGER

dgaspinPRN.jpg If you’re angling for new PR gig or a promotion, you might find that a sparkling resume isn’t always enough to beat the competition — especially when it comes to the burgeoning world of social media. Ahead of his talk on career management at Mediabistro Career Circus August 4, Condé Nast director of talent acquisition David Gaspin tells writer Jennifer Pullinger what new media professionals can do to get ahead.

“The single most important skill that new media professionals need is the skill of evangelism. If you’re hired as a Web editor, blogger or social media facilitator for an established traditional media brand, chances are that your boss doesn’t fully understand what it is that you do.”

“Besides performing your job duties (producing three written pieces per day, gaining 1000 followers, whatever it may be), the unspoken and just as important function that you have to perform is to make sure people know what you’re doing and why. Make them believers, and you can write your own ticket.”

David Gaspin reveals how to manage your media career online and off in his upcoming panel discussion at Mediabistro Career Circus on August 4 in New York.

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