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Posts Tagged ‘Conde Nast’

Does a Stylish Men’s Mag Like ‘M’ Have an Audience?

When we try to come up with sure-fire ways to make a big impression in today’s scattershot media world, the very first thought that enters our minds always seems to be “Start an upscale men’s fashion magazine!”

OK, not really—but Condé Nast has decided to take that step by re-launching “M Magazine”, a venture run by former New York Observer editor Peter Kaplan. Its first issue hits newsstands today followed by a big question: will anyone read it?

It didn’t work the first time—the title appeared in 1983 and folded during the early 90’s due to poor ad revenue. Kaplan sees the new quarterly as less of a fashion rag and more of a Euro-style intellectual journal—for American men who make over $200,000 a year. It’s very traditional: As Kaplan puts it, “M” is a “magazine to state the love of print” that runs on the power of ads by luxury titans like Versace, Dunhill and Louis Vuitton.

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Revolving Door: Jim Walton to Step Down as President of CNN Worldwide, Elizabeth Spiers Launches Startup, and More

According to Ad Age, New York Observer Editor-in-Chief Elizabeth Spiers, is leaving to launch her own startup, which will focus on content and commerce in the health and wellness arena. (Ad Age

According to AdWeek, CNN has announced that Jim Walton, president of CNN Worldwide, will step down at the end of 2012. While earnings have increased under Walton’s leadership, ratings have dropped. (AdWeek)

Time Inc.’s Lifestyle Group editor Sid Evans has hired food editor Hunter Lewis away from Condé Nast’s Bon Appétit. Lewis will be executive editor at Southern Living, and will oversee food content in print and online. (AdWeek)

According to Business Insider, Anthony Bourdain, host of the Travel Channel‘s “Anthony Bourdain’s No Reservations“, is leaving the Travel Channel for his own show on CNN, which will air on Sundays beginning early in 2013. To read an interview in AdWeek about why he is making the move, click here. (Business Insider)

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Print Magazines Seek Life Online Via Netflix-Inspired App

The well-documented rise of digital technology has not only changed the ways human beings consume information, but also changed how much they expect to pay for it: nothing.

Print media’s high hope is to transition its wares online, and to reinvent its outreach strategies so that consumers come back to the subscription magazine paradigm. Venerable competitors Time Inc., Condé Nast, Hearst, Meredith, and News Corp. joined forces in 2009 to form the joint venture Next Issue Media. That venture created a Netflix-inspired app to jump start sales and inspire iPad readers to purchase online subscriptions or single issues of magazines such as Vanity Fair, GQ, and The New Yorker.

Corralling all of these brands into one place could lead to more sales, but these publications need to do more than simply attract eyeballs. The public wants value.

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Tablets Offer Magazines a New Set of Editorial Options

Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as “a new medium — not print, not Web, and not mobile. It’s a balancing act, where tablet’s goal is to perform like PCs but still fit in your hands.” He spoke at the MPA Digital: Swipe conference on Tuesday in New York.

Verna reported that tablet usage has grown from 4.2 percent of the total population in 2010 to 17.3 percent in 2012. While men represented the majority of users (53 percent) in Q3 2011, the gender gap has since narrowed. Still, he said top magazine publishers think it will take time for reader habits to substantially shift from other media options.

At the event, magazine executives and editors discussed what sets tablets apart.

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Conde Nast Seeks Communications Pro for New Opening

Calling all media experts! Conde Nast is looking for a new director of communications to join its New York-based corporate team. If you’re a creative mind with a team-player attitude, keep reading.

In this role, you’ll help promote growth divisions and initiatives, including the Conde Nast Media Group, Ideactive, Consumer Marketing, Editorial Development Group and Licensing. You’ll also contribute to social media strategy, while creating engaging pitches for executives, projects or initiatives.

To be considered, you’ll need 5-10 years of relevant experience, working with consumer and trade media. A robust contact database and experience handling red carpets, press briefings and conferences are more must-haves. Do you know your way around the social media space? Good. That will definitely come in handy. If you think you have what it takes, apply here.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Revolving Door: AOL and Arrington, Conde Nast, and More

As we mentioned in this morning’s Ticker, Michael Arrington is officially out at AOL, at least for now. Forbes broke the news last night, with the caveat that things could change since there has been a lot of back-and-forth during the past week over his status with the company. The fate of CrunchFund is also still unknown.

The story says, “Huffington clearly erred here in okaying a project without fully understanding its public relations consequences,” but she ultimately appears to be the most “influential” leader at AOL. The Atlantic Wire says AOL might have reason to worry if the TechCrunch staff and readers leave with Arrington. In case you missed it, Arrington published a story on TechCrunch with his own set of demands before he got the ax.

Conde Nast is spinning off Reddit, but hanging on to ownership of the company. Conde bought Reddit five years ago.

Google is buying restaurant guide Zagat in an effort to beef up its local offerings, The New York Times reports. For Zagat, the sale also helps them at a time when it has seen its prominence decline in the face of competition from other online restaurant guide sources.

For more media news and moves, click through.

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Conde Nast Picks Up Steam Online

Kate Moss and her new husband Jamie Hince in an image from 'Vogue' magazine and Vogue.com

Conde Nast is set to launch Social Sidekick tomorrow, a web tool (based on internal technology) that will pull the most digitally shared content from W, Glamour, Style.com, Lucky, Teen Vogue, and Self and push it out to readers. However, publicists should note: this will go out with advertising content that will be tailored to work with the topics covered in the text. Gucci is the advertiser through October. So if your client appears in the editorial and is a Gucci competitor, they should know they’ll be sharing the spotlight.

Speaking of Conde Nast online, Min Online took a look at online growth between June 2010 and July 2011 and found that Vogue.com doubled the size of its audience to 42 million page views per month. The site was revamped in September 2010. And Self saw a heap of audience growth after it added nutritional trackers and reader challenges to its site.

@CondeElevator Is No More

We only had you for a scant five days, but a wonderful five days they were! @CondeElevator, the mystery tweeter who gave us all a peek into life at Conde Nast via short eavesdropped dispatches, had to call it quits today.

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‘Wired’ Tops Among Conde Nast Mags

Wired magazine will end the year atop the list of Condé Nast publications, with a 24 percent increase in ad pages.

“We’re bigger than we’ve ever been, and we’ve put the brand in a place to focus on other things, like licensing deals,” the magazine’s publisher Howard Mittman told WWD.

Some of the magazine’s success has been attributed to its June iPad launch. Among the advertisers – Burberry, the mag’s first fashion brand, is in the November iPad edition. The title will also open its annual pop-up store for business this Friday, featuring more than 200 products.

(Separately, the magazine caused some controversy when a tech blogger, Cindy Royal, criticized the cover above. EIC Chris Anderson responded on her blog.)

David Gaspin: Be A Brand Evangelist to Advance Your Career

JENNIFER PULLINGER

dgaspinPRN.jpg If you’re angling for new PR gig or a promotion, you might find that a sparkling resume isn’t always enough to beat the competition — especially when it comes to the burgeoning world of social media. Ahead of his talk on career management at Mediabistro Career Circus August 4, Condé Nast director of talent acquisition David Gaspin tells writer Jennifer Pullinger what new media professionals can do to get ahead.

“The single most important skill that new media professionals need is the skill of evangelism. If you’re hired as a Web editor, blogger or social media facilitator for an established traditional media brand, chances are that your boss doesn’t fully understand what it is that you do.”

“Besides performing your job duties (producing three written pieces per day, gaining 1000 followers, whatever it may be), the unspoken and just as important function that you have to perform is to make sure people know what you’re doing and why. Make them believers, and you can write your own ticket.”

David Gaspin reveals how to manage your media career online and off in his upcoming panel discussion at Mediabistro Career Circus on August 4 in New York.

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