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Posts Tagged ‘cool tech stuff’

6 SEO Content Tips You May Have Missed

Everyone Pay Attention to Me Every PR pro has heard the news: The future of public relations is all about “brand journalism“, which is all about content, content, content. Of course, the quality of said content is paramount, because if readers don’t get your company/client’s message then the words themselves won’t be worth much in the end.

But search engine optimization also plays a big role in the art of content creation. If pages don’t show up near the top of relevant Google searches, then their value will be limited.

Now for a tiny bit of shameless self promotion: As Mediabistro employees, we recently had the opportunity to take one of our company’s courses on SEO best practices. We thought we were fairly familiar with SEO, but we learned a few techniques that go beyond the usual “include key words and phrases”, and we thought we’d share six tips that we would have missed otherwise.

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Spin the Agencies of Record

MWW, a top ten global independent public relations firm, today announced that it has been retained by the makers of Nimbuzz, one of the world’s largest messaging apps with over 110 million registered users in more than 200 countries. The company taps MWW’s San Francisco-based consumer technology team to build and execute a communications campaign that will increase its visibility in the U.S. while augmenting its international presence.

Founded in 2006 in the Netherlands, Nimbuzz offers users and app that enables them to easily connect with friends through its messaging, call and video call features, which connect to various other social channels.

“Nimbuzz is a great story of a very cool, very useful communications service built on the strong foundation of a sound business model,” said Ephraim Cohen, EVP of MWW’s technology & digital content practice. “As Americans adopt mobile technology at a faster rate, Nimbuzz is perfectly poised to enter the U.S. marketplace.”

Here’s Your PitchEngine Mobile PR App

Dear PR pros: Are you interested in creating “stunning” content on the go with your smartphone or tablet? If so, we urge you to reconsider–typing on those tiny keypads is both annoying and notoriously inaccurate! Don’t even get us started on auto-correct…

That being said, if you’d simply like a shiny new tool to help you strategize and coordinate pitches and branded content projects more efficiently, then PitchEngine‘s new “automated PR mobile app” may well be of interest. After a September sneak preview, the company just released its newest invention on the impressionable world of public relations.

Founded in 2009, PitchEngine has one key selling point: Its platform’s ability to empower businesses, marketers and PR pros to create expansive web pages, or “social media releases”, in place of traditional pdfs and mass emails, thereby more effectively distributing content via all relevant messaging platforms. Now the company has released a new app tailoring that service to mobile users.

The given “sample pitch” isn’t too fancy–it’s a social media-enabled press release about a new Madonna statue at Madame Tussaud’s–but the accompanying demo video is short and, at the very least, interesting:

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Can the ‘iPad Mini’ Make up for Apple Maps?

Thanks to Interbrand and common sense, we now know that Apple is the No. 2 most valuable brand in the world—and its profile is rising faster than that of any other company.

Yet, in the wake of disappointing iPhone 5 sales numbers and the whole Apple Maps debacle, some have begun to wonder whether CEO Tim Cook is strong enough to sustain his company’s incredible upward trajectory.

We may find out soon enough with Apple’s latest product roll-out: the iPad mini. Details about the model are still vague, but if we didn’t know better we might say that Apple is playing the classic “show ‘em the carrot” PR game by leaking news about their newest digital accessory, encouraging rumors to build in the tech world and getting ahead of chief rival Samsung’s mini-Galaxy S III roll-out.

How important will the iPad mini be? Will it distract the public (and the ravenous tech blog community) from Apple’s recent PR stumbles?

Pinterest Pushes Ahead with New Mobile Apps

Digital scrapbooking site Pinterest, which made headlines last week by dropping its invitation-only status, stepped up its mobile game today with the announcement of new tablet apps for the iPad and Android (available for free download here).Today’s rollout also includes an updated version of the Pinterest iPhone app, which is already a big winner.

The site is a natural fit for the world of tablets because larger screens allow for a more immersive visual experience—trust us, your homemade cupcakes will look even more delicious when they’re eight inches wide.

Note: the app should also be available to Kindle Fire users later this week.

So who’s rushing to download these new toys? Will they change the way you approach Pinterest?