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Posts Tagged ‘CooperKatz & Company’

Roll Call: M Booth, CooperKatz, McDougall Travers Collins, and More

Tanya Zuckerbrot

M Booth has hired its first director of nutrition for its Better4You practice. Tanya Zuckerbrot is an author, creator of the F-Factor diet, which focuses on adding proteins, fats, and carbs (yum… carbs) in order to lose weight, and has a line of high-fiber foods. She will lead the Better4You advisory board and counsel clients on trends, consumer insights, and legislation.

CooperKatz & Company has promoted Anne Green to president of the firm. She joined the company in 1996 shortly after it was founded and was previously president and COO. The firm also promoted Dorothy Sonnenburg to CFO. She joined in 2003 and was previously SVP of finance and operations.

Mike McDougall has partnered with Buffalo-based marketing firm Travers Collins to form McDougall Travers Collins, a consultancy focused on senior-level reputation and branding work in the U.S. and abroad. Back in February, McDougall confirmed with us that he would be leaving Bausch & Lomb to work with another firm on “strategic counsel with a multinational focus.” This new firm will be based in Rochester.

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Spin the Agencies of Record

Tourism Australia has selected Ketchum for PR across the U.S., Canada, and Latin America after a competitive search. The win was effective last Friday and will last for the next three years with the possibility of extending another year. Ketchum’s Los Angeles office will lead the account. According to the release, Fleishman-Hillard was the previous firm. Its contract ended in June.

Miami-based Grupo bt USA was selected by The Bahamas Tourist Office for marcomms work to drive at least 50 percent growth in Latin American visitors to the islands. The campaign slogan is “Bahamas, No lo has visto todo.”

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