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Posts Tagged ‘Cosmo for Guys’

‘WWD’ EIC Goes Overboard and ‘Cosmo’ Expands

WWD launched in 1910. Now it has a website, and now that website has been redesigned. It does look pretty darn good, but EIC Ed Nardoza may need to dial it down a bit.

“There’s a favorite old quote of Gandhi’s — no, not about minimalist messianic style — that might have some relevance here: ‘Truth is one, paths are many.’”

Actually, no that quote has no relevance here. Not only because I don’t know what WWD’s “truth” or “paths” are, but because Gandhi espoused peace and civil rights while fighting for his country’s independence and WWD is a fashion magazine with a revamped website. (Lesson for PR pros and your clients: Make sure your quotes have something to do with the announcement you’re making.)

At any rate, the website is promising a few things that broaden the pitching possibilities.

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Does the ‘Cosmo for Guys’ iPad Head Miss the Mark?

Cosmopolitan‘s new iPad mag for lads, Cosmo for Guys, has a new promo video featuring a woman with an iPad head walking through New York’s Bryant Park. After a stream of gawkers take a closer look, we finally get a glimpse of the magazine at the end of the clip.

Is that enough to make you want to read the magazine?

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