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Posts Tagged ‘Country Living’

Print Mags Are Back on Top…of Pinterest

So...heavy...You may have heard the news that the public’s long, sordid love affair with print magazines — those prime drivers of the recycling/waste management industry — has come to an end. And yet, scruffy upstarts like Martha Stewart Living, Real Simple and Better Homes and Gardens seem to have gained a new lease on life by way of a fancy new social media site called Pinterest. Sound familiar?

Let’s review the numbers: Social media analytics experts ZoomSphere tell us that print mags occupy at least 15 of the top 50 spots in the fast-growing Pinterest brand hierarchy, with Real Simple currently sitting pretty at number 3. How do they do it? Visualization. These magazines’ art directors know the game and play it well; anyone who has ever read a Real Simple recipe on an iPad can confirm that it’s a lovely, eminently shareable thing.

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Revolving Door: ‘SELF,’ Daily Candy, ‘Country Living,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ashley Mateo has been named assistant entertainment editor at SELF. She had been editorial assistant there.

Mitchell Parker has been named editor at Austin Monthly Home. He had been senior editor at Houston (Modern Luxury).

Ashley Parrish has been named editorial director at Daily Candy. She had been content director at Hearst Digital Media.

Bob Dees has been named senior vice president, strategy at SpotXchange. He headed media strategy and execution at Proctor & Gamble.

Nina Myers McCammon has been named home & fashion market editor at Country Living. She had been a freelance writer and market editor.

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