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Posts Tagged ‘Coyne PR’

Spin the Agencies of Record

Mosi

  • Mosi Bicycles chose DRIVEN PR as its agency of record. The California firm’s primary responsibility will be promoting the company’s new “vintage European-style” bike line. The release says the designs “are far from sacrificing beauty for quality”; unlike New York Citibike members, riders will know exactly who’s been sitting on their seat.

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Spin the Agencies of Record

Chevron has fired Ogilvy Government Relations over what the now former client calls a conflict of interest. The company was Ogilvy’s third largest lobbying client, with the firm making $600,000 in 2011 for its work. According to reports from Ad Age and Bloomberg, Felipe Benitez from the company’s PR arm, spoke to Amazon Watch, an organization that works on behalf of indigenous people. Chevron is involved in a legal battle over alleged toxic dumping in Ecuador. Ad Age is also reporting that Ogilvy PR’s relationship with Yasuni National Rainforest has been put on hold. Ogilvy Government Relations made $20 million from 70 clients in 2011.

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Spin the Agencies of Record

Lil Wayne/Nicki Minaj label Cash Money Records has hired the Susan Magrino Agency for a Grammy party.

BabyBjörn, the Swedish baby products company, has hired Coyne PR for U.S. outreach. Awareness efforts and messaging with target moms through traditional and social media and via the medical community. [via Holmes Report]

LeVar Burton’s RRKidz has chosen Child’s Play Communications to relaunch the Reading Rainbow brand, promote the DVD and streaming options, and launch a variety of products and services including the Rainbow Kidz App.

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Spin the Agencies of Record

The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. Dentsu will plan and execute an educational program that will teach the public about ways to make sustainable seafood a part of their lifestyle.

Burger King has chosen Coyne PR as its AOR after a competitive search. It was announced in July that the fast food company had split with previous AOR, Edelman. Work will focus on corporate and executive communications and comms surrounding nutrition, Ad Age reports. The magazine also says that Burger King has cut back on its PR spend.

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Spin the Agencies of Record

North of Nine Communications, Burson-Marsteller‘s recently launched tech firm, has added audio communications company Plantronics to its roster. With a message of tech innovation and corporate leadership, the firm will execute a media campaign led by Mary Ritti, a partner at North of Nine, and Russell Castronovo, Plantronics’ director of global comms.

US Mortgage Corporation has chosen Rubenstein Public Relations for media relations surrounding the company’s home mortgage financing services.

Town Sports International, which runs 159 Sports Clubs in New York, Philly, Boston, and Washington D.C., has chosen Coyne PR as its AOR. The firm will work on both traditional and social media work. [via PRWeek]

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PR Joins in the Royal Wedding Festivities

Photo: Chris Jackson/Getty Images

I have to admit — I’m pretty caught up in the Royal Wedding. And there are some among the PR industry who are as well. Who says T-Mobile gets to have all the fun.

Euro RSCG Worldwide is hosting an international Royal Wedding Tweetup. Anyone using the #EuroTwedding hashtag can participate. And there will be a microsite with curated coverage.

Waggener Edstrom has also plugged a few numbers into its Influence Toolkit to come up with the reception seating chart based on a social media hierarchy. Click here to find out what that would look like. Go Mr. Bean!

Omnicom firm Hall & Partners also did a little research into the digital buzz that was generated by the wedding.

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‘Holmes Report’ Announces Award Winners

Sabre award trophies

In advance of the North American SABRE awards dinner, taking place on May 10 in New York City, The Holmes Report has announced some of the agency winners for 2011.

Burson-Marsteller was selected as s U.S. large agency of the year, MWW Group was selected for mid-sized agency, and Coyne PR got the small agency distinction. K-global, founded in January 2010, was selected for new agency of the year.

Among the specialist agencies named are Kaplow for consumer agency of the year, WCG for digital agency, Abernathy MacGregor Group for financial agency, and GCI Health for healthcare agency. The complete list of those winners is available here.

Spin the Agencies of Record


Video for the Nissan Esflow,  an electric concept sports car.

Fenton will be working with the Electric Drive Transportation Association on an Earth Week event to promote eco-friendly vehicles. The April 19 D.C. event will feature a 25-car motorcade of hydrogen, electric, and hybrid cars. Special guests include U.S. Department of Energy Secretary Steven Chu. [via MSN Money]

Coyne PR has been chosen as AOR for two children’s companies. For Nuk, the firm will promote children’s oral care by targeting moms and the medical community through traditional media, advocacy, and digital programs. And for Playmobil, a German toy maker, the firm will target moms through various outreach, trade shows, and other channels. [via PRWeek]

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Coyne PR Confirms West Coast Expansion Plans

coyne_pr.jpg

First on PRNewser: PRNewser received a tip that PRWeek 2009 Midsize Agency of the Year Coyne PR is considering a West Coast expansion and currently recruiting talent. Reached for comment, Wayne Catan, Vice President/Media Specialist confirmed that the agency is “absolutely looking for leadership on the West Coast.”

“We need someone with the right chemistry who fits the Coyne profile,” he said, adding that the agency is specifically looking at the Los Angeles area. Catan said the time frame for expansion would likely be in 2010 or 2011 and that it is a “natural expansion as we’ve experienced double digit growth even in a down economy and we’re going to keep going forward.”

Coyne PR clients include The Walt Disney Company, The Goodyear Tire and Rubber Company, Medco Health Solutions, Inc., Mary Kay, The Campbell Soup Company, Kraft Foods, General Mills, and Hard Rock International.