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Posts Tagged ‘Crain’s’

Smaller Specialty Firms Competing with the Biggest Names in PR

A recent story in Crain’s New York Business is of particular interest to us because it highlights a theoretical PR industry of the future in which specialization is the key to success.

As we all know, the recession led many big-name clients to take their PR operations in-house–and some of New York’s smaller, more ambitious firms responded by tailoring their services more specifically to businesses within certain fast-growing industries like health care, education and technology.

In short, while these blink-and-you’ll-miss-them firms aren’t yet established leaders of the PR pack, their portfolios filled with marquee clients, they are posting impressive revenue totals at time when many businesses have yet to loosen their recession-era belts.

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Roll Call: Edelman and PR News

Edelman PR announced the hire of Denis Edwards, formerly head of IT at Milwaukee’s “workforce solutions” provider Manpower Group, as the company’s new global chief information officer. Edwards will work from Chicago to oversee the firm’s internal and client-facing information technology systems and infrastructure around the world.

Edwards managed IT operations for Manpower Group in more than 80 countries, working with the company’s marketing department to create “award-winning social media career development solutions”.  He was recognized by both Forbes magazine and ExecRank as one of the world’s most innovative CIOs and social media experts. Prior to working with Manpower, Edwards held top IT positions at companies large and small including Kraft, Marriott International and PriceWaterhouseCoopers. (Release)

PR News re-hired Matthew Schwartz as group editor at the expanding content brand. Schwartz served as editor of PR News from 2003 to 2005 before leaving to write for Crain’s BtoB and Media Business magazines and editing BMA Buzz, a newsletter published by the company and the Business Marketing Association.

Schwartz says that he is “eager to get back to covering the PR industry” and helping to grow the PR News brand. He will be responsible for managing content on the company’s website in addition to its newsletters and guidebooks; Schwartz will work closely with PR News editor Scott Van Camp and events editorial director Steve Goldstein to deliver the brand’s trademark news and tools to public relations professionals around the world. (Release)

Fast Fashion Brand Heats Up Manhattan with Underwear Stunt

Barcelona “fast fashion” brand Desigual is harnessing the power of user-generated nakedness to generate buzz for their two Manhattan stores.  The first one hundred people to show up in their underpants at the Soho location tomorrow at opening time will receive a free outfit.  Those late to the “undie party” receive half off.

So far the bare ploy for publicity is working.  The pre-event coverage includes Crain’s, New York magazine, and the Daily News, who even found the one person offended by the pre-event video shoot (above) involving models depecting the expected frenzy.

So far 526 are planning to drop trou in the name of fashion tomorrow.  Desigual is hosting a second party next Tuesday at their other store at 34th and 5th.