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Posts Tagged ‘Credit Suisse’

Why Coke and Pepsi Will Talk Obesity, but Not Diabetes

Pepsi-and-CokeWe’ve all seen Coke and Pepsi‘s pro-health, obesity-prevention campaigns that insist their sweet beverages can be a part of an active, healthy lifestyle, especially given their calorie-free options. But these ads never seem to mention diabetes, which is quickly becoming an even bigger PR problem for sugary brands than obesity. As it turns out, there’s a reason for the glaring omission.

Adweek reports that information released by Wall Street bank Credit Suisse and research done by Georgetown University show that most people who saw a sugary soda ad with a pro-exercise, anti-obesity message reacted with a positive attitude toward the products’ parent brand. When the ad was changed to send an anti-diabetes message, however, participants’ attitudes toward the brand became 37 percent more negative.

That’s a huge shift in reaction.

“People are not willing to punish the brand for obesity, which seems like a lifestyle problem. But diabetes is considered a disease, and many consumers see the parent brand as contributing to it,” said Kurt Carlson, a Georgetown marketing professor who oversaw the study.

Though trying to sugar-coat the diabetes issue (no pun intended) seems to rub consumers the wrong way, the brands’ decision to simply ignore the issue won’t make it go away, either; Read more

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Shareholders Are Losing It Over High Executive Pay

The word on the street is that WPP head Sir Martin Sorrell is getting a huge pay raise, which could stir up controversy over executive pay. It’s an issue that’s rearing its head at a number of companies, particularly at banks. (Mediapost has info about executive pay at other holding companies.)

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