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Posts Tagged ‘Crenshaw Communications’

Spin the Agencies of Record

Silverpop, an email marketing company, has chosen Crenshaw Communications as its AOR. The firm will provide social media services, conduct media outreach, and raise awareness for the company’s execs.

Cramer-Krasselt‘s Chicago office has been chosen as advertising and PR AOR for Cedar Fair, a chain of regional amusement parks. The firm will work on branding, advertising, media buying, social media, and strategy. Work will debut in the spring.

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News Corp. Hires Two More Firms, Gets PR Help from Wendi

Photo: AP

News Corp. has hired two more firms to help with the fallout of the scandal — Sard Verbinnen & Co. and Glover Park Group. Glover Park will help with government relations and Sard Verbinnen specializes in IR and crisis situations. Bloomberg notes that News Corp. stock has taken a hit since the beginning of the month.

The assessments of the Murdochs’ appearance before a Parliamentary group yesterday keep rolling in, and the unexpected interruption from a protester wielding a shaving cream pie is adding an angle to how the News Corp. leaders fared. (He explains why he did it in The Guardian.)

MarketingWeek says that Rupert Murdoch has not been nearly humble enough in the lead up to yesterday’s testimony. And while Rupert did begin his comments by calling yesterday “the most humble day of my career,” he ultimately denied responsibility for anything that has happened. He added that he wouldn’t resign and called himself “the best person to see it through” even though he says court settlements and other payments were happening without his knowledge and he seemed clueless when asked about actions taken by News of the World journalists, many who have been arrested.
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Spin the Agencies of Record

King’s Hawaiian, a 60-plus-year-old baked goods company, has selected GolinHarris as its AOR. The firm will be working with the company’s advertising agency, fellow IPG firm Dailey, on the account. GH will work on media relations, events, and strategic partnerships. The account will be handled out of the L.A. office, led by Jennifer Baker-Asiddao, SVP of the consumer marketing practice.

Nancy J. Friedman Public Relations will be helping with the relaunch of Chicago’s Ambassador East Hotel and the Pump Room restaurant, which have been purchased by hotelier Ian Schrager. Both the Ambassador and Pump Room opened in the 1930s and are closed for renovations. They will reopen in the fall. NJFPR has worked with Schrager previously on the Morgans and the Royalton.

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Podcast with Professor Bey-Ling Sha: Tackling the Gender Pay Gap in PR

Today is the 100th International Women’s Day, so it’s the perfect time to tackle one of the issues women in the PR industry face: pay discrepancy.

Despite the high number of women in the PR profession, female publicists continue to earn less than their male counterparts. It’s a topic that Crenshaw Communications analyzes today on its blog and it’s a topic we discussed with Dr. Bey-Ling Sha, associate professor at San Diego State University and chair of the PRSA National Committee on Work, Life & Gender.

According to Sha, theories about why women make less are proven false time and again. To learn more about the issue and how it’s impacting the PR industry, click here (MP3 link).

Update from Professor Sha via e-mail- “To correct my misstatement in the podcast:  The all-time high for women’s income to men’s was in 2005 and 2006, when the figure was 81 cents earned by women on the dollar earned by men. This is U.S. government data for society in general, not specific to PR.”