“If you can’t beat ‘em, join ‘em.”
That’s what the cool (octogenarian) kids say all the time. However, when it comes to social media, that could mean selling your soul to the highest bidder. You need to be savvy on social networks. You need to have a plan and a backbone so you can be true to who you are without caving into “Troll Nation.”
Such is the case for Yelp, which seems to face fake review lawsuits every other month. This story may sound fake, but it’s completely true — a San Francisco pizza eatery wants people to hate them on Yelp with one-star reviews so they can be removed from the website completely.