toby article

As CEO of  Crowdcentric and founder of  Social Media Week, which kicked off globally this week and runs through Feb. 21, Toby Daniels has a mission of connecting people and believes in the power of community.

Of his company’s approach to social media, he said: “You can’t engage halfway; so, each platform receives solid and consistent attention and strategizing for ensuring we’re being respectful to our audiences on it.” Customer satisfaction is a key to brand success, he explained:

All relationships are built on trust. Without it, there is not a relationship; it becomes just transactions then. So, whenever you’re engaging with someone, online or off, you must be thinking about the long-term relationship. Zappos is a great example. It’s not about whether they lose money on return shipping. It’s about ensuring their customers feel like they are a part of something important and will always get what they need out of it.

To hear more from Daniels, including his thoughts on content marketing, read: So What Do You Do, Toby Daniels, CEO of Crowdcentric and Founder of Social Media Week?