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Posts Tagged ‘Crowdtap’

The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

Tools Round Up: A New Marketing Metric, Instagram, and More

Crowdtap and former Millward Brown CEO Dr. Joanna Seddon have published a research report, “Brand Influence – The Cross Channel Metric for Marketing Impact,” that pinpoints a new metric for measuring the ROI on marketing programs. Click here to download or read the report after the jump.

Klout is now including Foursquare in its influence calculations. According to Klout, the new addition now takes local influence into account and more than 2/3 of those on Foursquare post tips.

Since it launched less than a year ago, 150 million photos have been shared on Instagram. [via SocialTimes]

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