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Posts Tagged ‘Crowdtap’

The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Tools Round Up: A New Marketing Metric, Instagram, and More

Crowdtap and former Millward Brown CEO Dr. Joanna Seddon have published a research report, “Brand Influence – The Cross Channel Metric for Marketing Impact,” that pinpoints a new metric for measuring the ROI on marketing programs. Click here to download or read the report after the jump.

Klout is now including Foursquare in its influence calculations. According to Klout, the new addition now takes local influence into account and more than 2/3 of those on Foursquare post tips.

Since it launched less than a year ago, 150 million photos have been shared on Instagram. [via SocialTimes]

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