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Posts Tagged ‘crt/Tanaka’

Great Holiday Cards from PR Firms

Like the rest of you, we’ve received quite a few holiday-themed e-cards from various firms and individuals over the past two weeks. We’d like to highlight a few that stood out (listed in no particular order, because you know we don’t play favorites):

Oh, and apologies to everyone we left out—our number one New Year’s resolution is “re-organize your inbox!!!”

 

  • Wolff Olins’s nicely animated New Year’s resolutions card
  • CRT/Tanaka’s “Inspired by You” video, which uses human silhouettes to spell themes
  • APCO Worldwide’s clip featuring “Thank You” messages from around the world
  • Jack Morton’s “What I’m Looking Forward to in 2013Pinterest page featuring original art inspired by optimistic New Year’s suggestions
  • Cision PR’s “Cringe Worthy Moments” reviewing some of the year’s PR fails
  • TriplePoint’s musical, hip and awkward “Happy Holidays
  • Here’s an interesting one that’s more of a year-in-review: Waggener Edstrom’s “Go Native” city guide celebrating another year of “favorite local experiences” in cities around the world.
  • We also want to take a brief moment to recognize Havas PR’s “12 Days of Havas” giving initiative, created in coordination with #GivingTuesday.
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Spin the Agencies of Record

MWW, an independent public relations firm, has been selected to represent Sonoma County, California’s Kendall-Jackson Wine Estates.

The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.

Following a review, Johnson & Johnson has decided to retain Universal McCann of  Interpublic Group of Companies as its North American media agency. UM’s J3, the dedicated agency which handles the account, will lead the effort from its New York City and Toronto offices. Said a Johnson & Johnson spokesperson, “The review began several months ago with the objective of leveraging the company’s scale to identify cost savings and increase value. Johnson & Johnson has partnered with UM since 1973 and we look forward to continuing our strong partnership.”

The Hass Avocado Board, which promotes the health benefits of avocados and focuses on increasing avocado consumption in the U.S., has retained CRT/tanaka as its Agency of Record. After an extensive review and vetting process, CRT/tanaka was selected to provide strategic public relations programs for a new marketing communications strategy for Hass Avocados.

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O’Keefe Brands Merges With CRT/Tanaka

Richmond, VA branding firm O’Keefe Brands has become part of CRT/Tanaka. The move comes as the firm announces an executive new hire: O’Keefe CEO Kelly O’Keefe has joined CRT as chief creative officer. He’ll lead CRT’s branding function and manage the interactive and creative design practice from the Richmond office. Richmond, VA and New York are CRT’s dual HQs.

Patrice Tanaka will stay on as a chief creative officer as well, working out of the New York office. Tanaka will lead agency promotions and new business development. The firm is tapping into O’Keefe’s digital and social media expertise.

O’Keefe has worked with companies including GE and Walmart. He’s also a founding board member for the VCU Brandcenter, where he will continue to teach. Click here for a video interview with O’Keefe.

Spin the Agencies of Record

Kitchen designer Wilsonart International has chosen CRT/Tanaka as AOR to promote the company’s countertop surface product, Wilsonart HD. The firm will target consumers, the home design industry, and commercial design area with influencer outreach, digital marketing, media relations, event support, and more. The new integrated campaign will launch at the Kitchen & Bath Industry Show in Chicago happening next week.

NetApp, the IT storage company, has chosen Hill+Knowlton Strategies to handle PR in the EMEA region and Weber Shandwick for the Asia-Pacific region. The Holmes Report says as many as 20 firms were involved in the competitive search that began late last year. The company chose Bluetext for U.S. public sector outreach in January.

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NY Women in Communications Invites You To Connect

If you ever got a terrific piece of career advice, here is your opportunity to share it.

New York Women in Communications has launched an interactive video series called “Connect with the Women Who Connect the World,” featuring journalists Katie Couric and Arianna Huffington, Internet executive Susan Lyne, marketing expert Mary Lou Quinlan, and CRT/Tanaka‘s chief creative officer Patrice Tanaka (pictured, who talks about her late-in-life adoption of ballroom dancing). Each has won a Matrix Award from Women in Communications.

Women interested in participating in the program are asked to record and submit a 25-second video sharing the best advice they have ever received.

A montage of the produced series will launch at The Matrix Awards on April 23, held during a luncheon at The Waldorf Hotel, where the 2012 Matrix Award honorees will be saluted. The organization plans to continue the series throughout the year to inspire the next generations of communications pros.

Social Media Week Goes ‘Beyond Facebook and Twitter’

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

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CRT/tanaka is Pinning for Valentine’s Day

CRT/tanaka is using Valentine’s Day as a day to volunteer and to pin.

The firm has a Pinterest page, “Love is Good for Your Heart,” with info about volunteerism and good health (some of it brought to you by the firm’s clients. Is your firm doing something interesting for Valentine’s Day? Let us know. We love pictures.

Liveblogging, Blackouts, and Protests! The Internet Takes On SOPA

Top row l to r: Google, Converseon, Craigslist. Bottom row l to r: Wikipedia, Wired, and Google. Click here to get a better look at Google’s infographic.

We are losing the Internet, site by site. Google has a big black box on its logo. Wikipedia is dark. And dozens of New Yorkers may be out on the street because they can’t get to the rental listings on Craigslist.

Websites are taking their opposition to SOPA (the Stop Online Piracy Act) and PIPA (Protect IP Act) to the Web, protesting the bill by demonstrating what they think will happen should it go into effect. Still a little fuzzy on what it all means? Fast Company has got a quick summary here. A few other screenshots are available on Poynter.org.

The Guardian is liveblogging the protest, updating this webpage with a list of sites that are joining in. A full list of participants and how to turn your site into a site of protest is available on the SOPAStrike site.

After the jump, we’ve got a poll to gather your thoughts on the impact that SOPA would have on your business.

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New Air New Zealand Videos Introduce Sheep Twins, Economy Seating

Air New Zealand, which is now known for its videos as much as anything airline-related, has launched a new set of clips starring Mason & Jason, a pair of conjoined sheep. The sheep twins are actually introducing the Economy Skycouch, a new way to fly coach with more room to stretch out.

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Roll Call: MWW, B-M, JCPenney, MEC, and More

JCP's Mike Boylston

MWW Group has three new executive hires to report.
Richard Robbins has joined as VP, senior digital strategist and director of digital social innovation for Dialogue Digital, the firm’s digital and social media practice. He was previously director of social innovation at AT&T.
Dr. Mark Bernstein has also joined as SVP of an expanded energy, clean tech, and sustainability practice, playing a big role in managing clients’ environmental and sustainability issues, creating integrated strategies, and identifying and managing risk in this area. According to MWW, this environmental risk management focus is a first for the industry. Previously, Dr. Bernstein was the MD of USC’s Energy Institute.
And Doug O’Reilly has joined the firm as VP and director of insights and research, a new role that will include leading efforts to develop new methods and tools in this area. O’Reilly was previously owner and consultant at Maypopp LLC, which provided research, social media, and community building services.

JCPenney’s CMO Mike Boylson retired July 1. Bill Gentner, SVP of marketing planning and promotions is serving as interim CMO. The search for a permanent replacement is on. [via Ad Age]

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