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<title>crt/Tanaka - PRNewser</title>
<link>http://www.mediabistro.com/prnewser</link>
<description>Your Daily PR Release</description>
<copyright>Copyright 2013</copyright>
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<item>
<title>Great Holiday Cards from PR Firms</title>
<description><![CDATA[<p><img class="alignleft  wp-image-53252" title="He doesn't eat children. That's just a rumor. " src="http://www.mediabistro.com/prnewser/files/2012/12/buzz-31348-1293118820-4-300x298.jpg" alt="" width="169" height="168" />Like the rest of you, we’ve received quite a few holiday-themed e-cards from various firms and individuals over the past two weeks. We&#8217;d like to highlight a few that stood out (listed in no particular order, because you know we don&#8217;t play favorites):</p>
<p>Oh, and apologies to everyone we left out—our number one New Year’s resolution is “re-organize your inbox!!!”</p>
<p>&nbsp;</p>
<blockquote>
<ul>
<li><strong>Wolff Olins</strong>’s nicely animated <a href="http://wolffolins.com/NewYear">New Year’s resolutions card</a></li>
<li><strong>CRT/Tanaka</strong>’s “<a href="http://www.crt-tanaka.com/inspiredbyyou/">Inspired by You</a>” video, which uses human silhouettes to spell themes</li>
<li><strong>APCO Worldwide</strong>’s clip featuring “<a href="http://apcoworldwide.com/emails/holiday_cards/2012/index.html?utm_source=122012+-+Annual+Holiday+Card&amp;utm_campaign=holiday-2012&amp;utm_medium=email">Thank You</a>” messages from around the world</li>
<li><strong>Jack Morton</strong>’s “<a href="http://pinterest.com/jackmorton/jack-wishes-2013/">What I’m Looking Forward to in 2013</a>” <strong>Pinterest</strong> page featuring original art inspired by optimistic New Year&#8217;s suggestions</li>
<li><strong>Cision PR</strong>’s “<a href="http://us.cision.com/happyholidays/holidaycard.html?elq=5da9deabb295481fb4a804e830602a2e&amp;elqCampaignId=585#.UNOE5qx_NXo">Cringe Worthy Moments</a>” reviewing some of the year&#8217;s PR fails</li>
<li><strong>TriplePoint’</strong>s musical, hip and awkward “<a href="http://www.youtube.com/watch?v=FR4_4CV1Sog&amp;feature=youtu.be">Happy Holidays</a>”</li>
<li>Here’s an interesting one that’s more of a year-in-review: <strong>Waggener Edstrom</strong>’s “<a href="http://www.waggeneredstrom.com/city-guide/">Go Native</a>” city guide celebrating another year of &#8220;favorite local experiences&#8221; in cities around the world.</li>
<li>We also want to take a brief moment to recognize <strong>Havas PR</strong>’s “<a href="http://havaspr.com/us/?p=10583" target="_blank">12 Days of Havas</a>” giving initiative, created in coordination with #<a href="http://givingtuesday.org/">GivingTuesday</a>.</li>
</ul>
</blockquote>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/great-holiday-cards-from-pr-firms_b53238#disqus_thread</comments>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[APCO Worldwide]]></category>
		<category><![CDATA[Cision PR]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Havas PR]]></category>
		<category><![CDATA[Jack Morton]]></category>
		<category><![CDATA[Merry Christmas]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[things we like]]></category>
		<category><![CDATA[TriplePoint]]></category>
		<category><![CDATA[Waggener Edstrom]]></category>
		<category><![CDATA[Wolff Olins]]></category>
<pubDate>Thu, 20 Dec 2012 17:50:15 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2012/12/buzz-31348-1293118820-4.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Spin the Agencies of Record</title>
<description><![CDATA[<p><a href="www.mww.com" target="_blank"><img class="alignleft  wp-image-50888" title="kj" src="http://www.mediabistro.com/prnewser/files/2012/11/kj.jpg" alt="" width="210" height="210" />MWW</a>, an independent public relations firm, has been selected to represent Sonoma County, California&#8217;s <a href="www.kj.com" target="_blank">Kendall-Jackson Wine Estates</a>.</p>
<p>The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.</p>
<p>Following a review, <a href="http://www.jnj.com/connect/" target="_blank">Johnson &amp; Johnson</a> has decided to retain Universal McCann of  <a href="http://www.interpublic.com/" target="_blank">Interpublic Group of Companies</a> as its North American media agency. UM&#8217;s J3, the dedicated agency which handles the account, will lead the effort from its New York City and Toronto offices. Said a Johnson &amp; Johnson spokesperson, &#8220;The review began several months ago with the objective of leveraging the company&#8217;s scale to identify cost savings and increase value. Johnson &amp; Johnson has partnered with UM since 1973 and we look forward to continuing our strong partnership.&#8221;</p>
<p>The <a href="http://www.avocadocentral.com/" target="_blank">Hass Avocado Board</a>, which promotes the health benefits of avocados and focuses on increasing avocado consumption in the U.S., has retained CRT/tanaka as its Agency of Record. After an extensive review and vetting process, <a href="http://www.crt-tanaka.com/" target="_blank">CRT/tanaka</a> was selected to provide strategic public relations programs for a new marketing communications strategy for Hass Avocados.</p>
<p><strong> <a href="http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-285_b50886#more-50886" class="more-link">continued&#8230;</a></strong></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>James F. Thompson</dc:creator>
<comments>http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-285_b50886#disqus_thread</comments>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Ellen LaNicca Albanese]]></category>
		<category><![CDATA[Hass Avocado]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>
		<category><![CDATA[Kendall-Jackson Wine Estates]]></category>
		<category><![CDATA[McCann Erickson]]></category>
		<category><![CDATA[MWW]]></category>
		<category><![CDATA[MWW Group]]></category>
		<category><![CDATA[Thomas Public Relations]]></category>
		<category><![CDATA[Universal McCann]]></category>
<pubDate>Wed, 21 Nov 2012 16:33:16 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2012/11/kj.jpg" width="290" height="140" medium="image" />
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<title>O&#8217;Keefe Brands Merges With CRT/Tanaka</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-38720" title="O'Keefe Kelly" src="http://www.mediabistro.com/prnewser/files/2012/06/OKeefe-Kelly.jpg" alt="" width="150" height="241" />Richmond, VA branding firm <strong><a href="http://www.mediabistro.com/OKeefe-Brands-profile.html">O&#8217;Keefe Brands</a></strong> has become part of <strong><a href="http://www.mediabistro.com/CRTTanaka-profile.html">CRT/Tanaka</a></strong>. The move comes as the firm announces an executive new hire: O&#8217;Keefe CEO <strong><a href="http://www.mediabistro.com/Kelly-OKeefe-profile.html">Kelly O&#8217;Keefe</a></strong> has joined CRT as chief creative officer. He&#8217;ll lead CRT&#8217;s branding function and manage the interactive and creative design practice from the Richmond office. Richmond, VA and New York are CRT&#8217;s dual HQs.</p>
<p>Patrice Tanaka will stay on as a chief creative officer as well, working out of the New York office. Tanaka will lead agency promotions and new business development. The firm is tapping into O&#8217;Keefe&#8217;s digital and social media expertise.</p>
<p>O&#8217;Keefe has worked with companies including GE and Walmart. He&#8217;s also a founding board member for the VCU Brandcenter, where he will continue to teach. Click <a href="http://www.crttbuzzbin.com/2012/06/04/crttanaka-enhances-branding-expertise-with-kelly-o%E2%80%99keefe-as-cco/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+TheBuzzBin+%28The+Buzz+Bin%29">here</a> for a video interview with O&#8217;Keefe.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/okeefe-brands-merges-with-crttanaka_b38719#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/okeefe-brands-merges-with-crttanaka_b38719</link>
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		<category><![CDATA[PR's Revolving Door]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Kelly O'Keefe]]></category>
		<category><![CDATA[O'Keefe Brands]]></category>
<pubDate>Mon, 04 Jun 2012 10:36:17 +0000</pubDate>
</item>
<item>
<title>Spin the Agencies of Record</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-36844" title="kfc" src="http://www.mediabistro.com/prnewser/files/2012/04/kfc.jpg" alt="" width="138" height="166" />Kitchen designer <a href="http://www.wilsonart.com/">Wilsonart International</a> has chosen <strong><a href="http://www.mediabistro.com/CRTTanaka-profile.html">CRT/Tanaka</a></strong> as AOR to promote the company&#8217;s countertop surface product, Wilsonart HD. The firm will target consumers, the home design industry, and commercial design area with influencer outreach, digital marketing, media relations, event support, and more. The new integrated campaign will launch at the <a href="http://www.kbis.com/">Kitchen &amp; Bath Industry Show</a> in Chicago happening next week.</p>
<p><a href="http://www.netapp.com/us/">NetApp</a>, the IT storage company, has chosen <strong><a href="http://www.mediabistro.com/HillKnowlton-Strategies-profile.html">Hill+Knowlton Strategies</a></strong> to handle PR in the EMEA region and <strong><a href="http://www.mediabistro.com/Weber-Shandwick-profile.html">Weber Shandwick</a></strong> for the Asia-Pacific region. <a href="http://www.holmesreport.com/news-info/11729/NetApp-To-Appoint-Hill--Knowlton-In-EMEA.aspx">The Holmes Report</a> says as many as 20 firms were involved in the competitive search that began late last year. The company <a href="http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-224_b33210#more-33210">chose Bluetext</a> for U.S. public sector outreach in January.</p>
<p> <a href="http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-247_b36837#more-36837" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-247_b36837#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-247_b36837</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Emanate]]></category>
		<category><![CDATA[Hill+Knowlton Strategies]]></category>
		<category><![CDATA[MWW Group]]></category>
		<category><![CDATA[Walker Sands Communications]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
<pubDate>Thu, 19 Apr 2012 15:42:53 +0000</pubDate>
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<title>NY Women in Communications Invites You To Connect</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-36476" title="patrice tanaka" src="http://www.mediabistro.com/prnewser/files/2012/04/patrice-tanaka.jpg" alt="" width="180" height="180" />If you ever got a terrific piece of career advice, here is your opportunity to share it.</p>
<p><strong><a href="http://www.mediabistro.com/New-York-Women-in-Communications-profile.html">New York Women in Communications</a></strong> has launched an <a href="http://www.nywici.org/">interactive video series</a> called &#8220;Connect with the Women Who Connect the World,&#8221; featuring journalists Katie Couric and Arianna Huffington, Internet executive Susan Lyne, marketing expert Mary Lou Quinlan, and <strong><a href="http://www.mediabistro.com/CRTTanaka-profile.html">CRT/Tanaka</a></strong>&#8216;s chief creative officer <strong><a href="http://www.mediabistro.com/Patrice-Tanaka-profile.html">Patrice Tanaka</a> </strong>(pictured, who talks about her late-in-life adoption of <a href="http://becominggingerrogers.com/about-patrice-tanaka/">ballroom dancing</a>). Each has won a Matrix Award from Women in Communications.</p>
<p>Women interested in participating in the program are asked to record and submit a 25-second video sharing the best advice they have ever received.</p>
<p>A montage of the produced series will launch at <a href="http://www.nywici.org/events/2012-matrix-awards">The Matrix Awards</a> on April 23<span style="font-size: 11px;">,</span> held during a luncheon at The Waldorf Hotel, where the 2012 Matrix Award honorees will be saluted. The organization plans to continue the series throughout the year to inspire the next generations of communications pros.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Celeste Altus</dc:creator>
<comments>http://www.mediabistro.com/prnewser/ny-women-in-communication-invites-you-to-connect_b36462#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/ny-women-in-communication-invites-you-to-connect_b36462</link>
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		<category><![CDATA[Video]]></category>
		<category><![CDATA[Arianna Huffington]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Katie Couric]]></category>
		<category><![CDATA[Mary Lou Quinlan]]></category>
		<category><![CDATA[New York Women in Communications]]></category>
		<category><![CDATA[Patrice Tanaka]]></category>
		<category><![CDATA[Susan Lyne]]></category>
<pubDate>Wed, 11 Apr 2012 11:28:25 +0000</pubDate>
</item>
<item>
<title>Social Media Week Goes &#8216;Beyond Facebook and Twitter&#8217;</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-33972" title="m booth pinterest" src="http://www.mediabistro.com/prnewser/files/2012/02/m-booth-pinterest.jpg" alt="" width="365" height="200" />Tapping into the excitement over digital platforms not named Facebook or Twitter, <strong><a href="http://www.mediabistro.com/Fenton-profile.html">Fenton</a></strong> hosted the Social Media Week panel titled &#8220;<a href="http://socialmediaweek.org/event/?event_id=1811">Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.</a>&#8221;</p>
<p>Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to <a href="http://rapfix.mtv.com/2012/02/14/beyonce-prepping-two-new-albums/">reveal</a> the first pics of little <a href="http://helloblueivycarter.tumblr.com/">Blue Ivy</a> (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.</p>
<p>And, of course, <a href="http://www.mediabistro.com/prnewser/pinterest-interest_b31868">Pinterest is of interest</a>. The &#8220;Pinterest&#8221; name was dropped a few times at last night&#8217;s event.</p>
<p> <a href="http://www.mediabistro.com/prnewser/social-media-week-goes-beyond-facebook-and-twitter_b33971#more-33971" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/social-media-week-goes-beyond-facebook-and-twitter_b33971#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/social-media-week-goes-beyond-facebook-and-twitter_b33971</link>
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		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Big Fuel]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Fenton]]></category>
		<category><![CDATA[M Booth]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Social Media Week]]></category>
		<category><![CDATA[Team Epiphany]]></category>
<pubDate>Wed, 15 Feb 2012 17:47:04 +0000</pubDate>
</item>
<item>
<title>CRT/tanaka is Pinning for Valentine&#8217;s Day</title>
<description><![CDATA[<p><strong><a href="http://www.mediabistro.com/CRTtanaka-profile.html"><img class="size-full wp-image-33878 alignleft" title="CRT pinterest" src="http://www.mediabistro.com/prnewser/files/2012/02/CRT-pinterest.jpg" alt="" width="353" height="245" /></a></strong></p>
<p><strong><a href="http://www.mediabistro.com/CRTtanaka-profile.html">CRT/tanaka</a></strong> is using Valentine&#8217;s Day as a day to volunteer and to pin.</p>
<p>The firm has a Pinterest page, &#8220;<a href="http://pinterest.com/crttanakalove/love-is-good-for-your-heart/">Love is Good for Your Heart</a>,&#8221; with info about volunteerism and good health (some of it brought to you by the firm&#8217;s clients. Is your firm doing something interesting for Valentine&#8217;s Day? Let us know. We love pictures.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/crttanaka-is-pinning-for-valentines-day_b33877#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/crttanaka-is-pinning-for-valentines-day_b33877</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
<pubDate>Tue, 14 Feb 2012 13:21:58 +0000</pubDate>
</item>
<item>
<title>Liveblogging, Blackouts, and Protests! The Internet Takes On SOPA</title>
<description><![CDATA[<table>
<tbody>
<tr>
<td><img class="alignleft size-full wp-image-32709" title="google protest" src="http://www.mediabistro.com/prnewser/files/2012/01/google-protest.jpg" alt="" width="188" height="120" /></td>
<td><img class="size-full wp-image-32710 alignnone" title="converseon protest" src="http://www.mediabistro.com/prnewser/files/2012/01/converseon-protest.jpg" alt="" width="188" height="120" /></td>
<td><img class="size-full wp-image-32711 alignnone" title="craigslist" src="http://www.mediabistro.com/prnewser/files/2012/01/craigslist.jpg" alt="" width="188" height="120" /></td>
</tr>
<tr>
<td><img class="size-full wp-image-32712 alignnone" title="wikipedia" src="http://www.mediabistro.com/prnewser/files/2012/01/wikipedia.jpg" alt="" width="188" height="120" /></td>
<td><img class="alignnone size-full wp-image-32713" title="wired protest" src="http://www.mediabistro.com/prnewser/files/2012/01/wired-protest.jpg" alt="" width="188" height="120" /></td>
<td><img class="alignnone size-full wp-image-32716" title="google protest 2" src="http://www.mediabistro.com/prnewser/files/2012/01/google-protest-2.jpg" alt="" width="188" height="120" /></td>
</tr>
</tbody>
</table>
<p><em>Top row l to r: Google, Converseon, Craigslist. Bottom row l to r: Wikipedia, Wired, and Google. Click <a href="https://www.google.com/landing/takeaction/">here</a> to get a better look at Google&#8217;s infographic.</em></p>
<p>We are losing the Internet, site by site. Google has a big black box on its logo. Wikipedia is dark. And dozens of New Yorkers may be out on the street because they can&#8217;t get to the rental listings on Craigslist.</p>
<p>Websites are taking their opposition to SOPA (the Stop Online Piracy Act) and PIPA (Protect IP Act) to the Web, protesting the bill by demonstrating what they think will happen should it go into effect. Still a little fuzzy on what it all means? <em>Fast Company</em> has got a <a href="http://www.fastcompany.com/1809278/sopa-and-pipa-eight-little-letters-so-controversial-the-web-is-darkened-today?partner=rss&amp;utm_source=pulsenews&amp;utm_medium=referral&amp;utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29">quick summary</a> here. A few other screenshots are available on <a href="http://www.poynter.org/latest-news/mediawire/159685/what-the-sopa-blackout-really-looks-like/">Poynter.org</a>.</p>
<p><em>The Guardian </em>is liveblogging the protest, updating <a href="http://www.guardian.co.uk/technology/2012/jan/18/sopa-blackout-day-of-action-live?CMP=twt_gu">this webpage</a> with a list of sites that are joining in. A full list of participants and how to turn your site into a site of protest is available on the <a href="http://sopastrike.com/">SOPAStrike site</a>.</p>
<p>After the jump, we&#8217;ve got a poll to gather your thoughts on the impact that SOPA would have on your business.</p>
<p> <a href="http://www.mediabistro.com/prnewser/liveblogging-blackouts-and-protests-the-internet-takes-on-sopa_b32708#more-32708" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/liveblogging-blackouts-and-protests-the-internet-takes-on-sopa_b32708#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/liveblogging-blackouts-and-protests-the-internet-takes-on-sopa_b32708</link>
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		<category><![CDATA[Website]]></category>
		<category><![CDATA[Converseon]]></category>
		<category><![CDATA[Craigslist]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PIPA]]></category>
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		<category><![CDATA[Wired]]></category>
<pubDate>Wed, 18 Jan 2012 15:56:45 +0000</pubDate>
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<title>New Air New Zealand Videos Introduce Sheep Twins, Economy Seating</title>
<description><![CDATA[<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/tNBfYCfidwQ?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/tNBfYCfidwQ?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Air New Zealand, which is now known for <a href="http://www.mediabistro.com/prnewser/for-your-safety-richard-simmons-and-air-new-zealand-pair-up_b18148">its videos</a> as much as anything airline-related, has launched a new set of clips starring <a href="http://www.youtube.com/airnewzealand">Mason &amp; Jason</a>, a pair of conjoined sheep. The sheep twins are actually introducing the Economy Skycouch, a new way to fly coach with more room to stretch out.</p>
<p> <a href="http://www.mediabistro.com/prnewser/new-air-new-zealand-videos-introduce-sheep-twins-economy-seating_b28098#more-28098" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/new-air-new-zealand-videos-introduce-sheep-twins-economy-seating_b28098#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/new-air-new-zealand-videos-introduce-sheep-twins-economy-seating_b28098</link>
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		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Travel and Tourism]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Air New Zealand]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
<pubDate>Mon, 03 Oct 2011 17:22:11 +0000</pubDate>
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<title>Roll Call: MWW, B-M, JCPenney, MEC, and More</title>
<description><![CDATA[<div id="attachment_24524" class="wp-caption alignleft" style="width: 160px"><a href="http://www.mediabistro.com/MWW-Group-profile.html"><img class="size-thumbnail wp-image-24524 " title="Mike-Boylston" src="http://www.mediabistro.com/prnewser/files/2011/07/Mike-Boylston-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">JCP&#39;s Mike Boylston</p></div>
<p><strong><a href="http://www.mediabistro.com/MWW-Group-profile.html">MWW Group</a></strong> has three new executive hires to report.<br />
<strong><a href="http://www.mediabistro.com/Richard-Robbins-profile.html">Richard Robbins</a></strong> has joined as VP, senior digital strategist and director of digital social innovation for Dialogue Digital, the firm&#8217;s digital and social media practice. He was previously director of social innovation at AT&amp;T.<br />
<strong><a href="http://www.mediabistro.com/Dr-Mark-Bernstein-profile.html">Dr. Mark Bernstein</a></strong> has also joined as SVP of an expanded energy, clean tech, and sustainability practice, playing a big role in managing clients&#8217; environmental and sustainability issues, creating integrated strategies, and identifying and managing risk in this area. According to MWW, this environmental risk management focus is a first for the industry. Previously, Dr. Bernstein was the MD of USC&#8217;s Energy Institute.<br />
And <strong><a href="http://www.mediabistro.com/Doug-OReilly-profile.html">Doug O&#8217;Reilly</a></strong> has joined the firm as VP and director of insights and research, a new role that will include leading efforts to develop new methods and tools in this area. O&#8217;Reilly was previously owner and consultant at Maypopp LLC, which provided research, social media, and community building services.</p>
<p>JCPenney&#8217;s CMO <strong><a href="http://www.mediabistro.com/Mike-Boylson-profile.html">Mike Boylson</a></strong> retired July 1. <strong><a href="http://www.mediabistro.com/Bill-Gentner-profile.html">Bill Gentner</a></strong>, SVP of marketing planning and promotions is serving as interim CMO. The search for a permanent replacement is on. [via <em><a href="http://adage.com/article/cmo-strategy/longtime-jcpenney-cmo-mike-boylson-retires/228772/?utm_source=feedburner&amp;utm_medium=twitter&amp;utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29">Ad Age</a>]</em></p>
<p><em> <a href="http://www.mediabistro.com/prnewser/roll-call-mww-group-burson-marsteller-jcpenney_b24515#more-24515" class="more-link">continued&#8230;</a></em></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/roll-call-mww-group-burson-marsteller-jcpenney_b24515#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/roll-call-mww-group-burson-marsteller-jcpenney_b24515</link>
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		<category><![CDATA[PR's Revolving Door]]></category>
		<category><![CDATA[Bender/Helper Impact]]></category>
		<category><![CDATA[Bill Gentner]]></category>
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		<category><![CDATA[Craig Rexroad]]></category>
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		<category><![CDATA[Dennis Donlin]]></category>
		<category><![CDATA[Dialogue Digital]]></category>
		<category><![CDATA[Doug O'Reilly]]></category>
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		<category><![CDATA[Esther Lee]]></category>
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		<category><![CDATA[Julie Lydon]]></category>
		<category><![CDATA[Lee Doyle]]></category>
		<category><![CDATA[Mark Penn]]></category>
		<category><![CDATA[MEC Canada]]></category>
		<category><![CDATA[Michele Pauchuk]]></category>
		<category><![CDATA[Mike Boylson]]></category>
		<category><![CDATA[MWW Group]]></category>
		<category><![CDATA[Richard Robbins]]></category>
		<category><![CDATA[Sharna Ettenberg]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
<pubDate>Tue, 19 Jul 2011 14:32:42 +0000</pubDate>
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<title>For Your Safety, Richard Simmons and Air New Zealand Pair Up</title>
<description><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="349" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/3iaTEgoezNQ?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/3iaTEgoezNQ?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="https://www.mybedazzler.com/">Bedazzled</a> fitness guru <strong><a href="http://www.mediabistro.com/Richard-Simmons-profile.html">Richard Simmons</a></strong> is Air New Zealand&#8217;s newest safety ambassador, giving that airlines&#8217; travelers the scoop on in-flight safety with a few low-impact aerobic moves thrown in. Also in the video, <strong><a href="http://www.mediabistro.com/Phil-Keoghan-profile.html">Phil Keoghan</a></strong>, host of <em>The Amazing Race</em>, and <strong><a href="http://www.mediabistro.com/Rob-Fyfe-profile.html">Rob Fyfe</a></strong>, the airline&#8217;s CEO. (He&#8217;s wearing pink shorts and a purple headband. A little more help <a href="http://www.google.com/imgres?imgurl=http://topnews.net.nz/images/Rob-Fyfe.jpg&amp;imgrefurl=http://topnews.net.nz/category/people/rob-fyfe&amp;h=325&amp;w=500&amp;sz=33&amp;tbnid=5B1ckcbVb48Q1M:&amp;tbnh=85&amp;tbnw=130&amp;prev=/images%3Fq%3Drob%2Bfyfe&amp;zoom=1&amp;q=rob+fyfe&amp;usg=__8D9EjHQoxCR-I2xuSr6xLSu8HIA=&amp;sa=X&amp;ei=udWQTaPpKPSz0QH-k6C_Cw&amp;ved=0CCMQ9QEwAQ">here</a>.)</p>
<p>The video, called &#8220;Fit to Fly,&#8221; hopes to follow in the viral success of the airline&#8217;s previous safety videos, like &#8220;<a href="http://www.youtube.com/watch?v=7-Mq9HAE62Y&amp;feature=player_embedded#at=22">The Bare Essentials of Safety from Air New Zealand</a>,&#8221; which has gotten nearly six million YouTube views to date.</p>
<p>Air New Zealand&#8217;s creative agency in New Zealand, <strong><a href="http://www.mediabistro.com/99-profile.html">.99</a></strong>, developed the video; <strong><a href="http://www.mediabistro.com/CRTtanaka-profile.html">CRT/tanaka</a></strong> is the airline&#8217;s U.S. PR firm.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/for-your-safety-richard-simmons-and-air-new-zealand-pair-up_b18148#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/for-your-safety-richard-simmons-and-air-new-zealand-pair-up_b18148</link>
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		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Stunts]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[.99]]></category>
		<category><![CDATA[Air New Zealand]]></category>
		<category><![CDATA[crt/Tanaka]]></category>
		<category><![CDATA[Phil Keoghan]]></category>
		<category><![CDATA[Richard Simmons]]></category>
		<category><![CDATA[Rob Fyfe]]></category>
<pubDate>Mon, 28 Mar 2011 14:42:05 +0000</pubDate>
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<title>Geoff Livingston Leaving CRT/tanaka; Starting New Company in 2010</title>
<description><![CDATA[<p><img alt="livingston1.jpg" src="/prnewser/files/original/livingston1.jpg" width="106" height="118" class="alignleft" vspace="3" hspace="8/" /></p>
<p>Six months after CRT/tanaka <a href="http://www.mediabistro.com/prnewser/agencies/crttanaka_acquires_livington_communications_113831.asp">acquired his agency</a>, Livingston Communications, <strong><a href="http://www.mediabistro.com/Geoff-Livingston-profile.html">Geoff Livingston</a></strong> <a href="http://geofflivingston.com/2009/10/22/starting-anew-in-2010/">has announced</a> he will be moving on to start a new company sometime in 2010.</p>
<p>Livingston has not announced details on the new company, but did say it will include, &#8220;deep rooting in social responsibility.&#8221; CRT/tanaka said that <strong><a href="http://www.mediabistro.com/Priya-Ramesh-profile.html">Priya Ramesh</a></strong> will be filling Geoff&#8217;s role in the agency&#8217;s DC office, and added that they will also be &#8220;looking to bring someone else in.&#8221; Livingston will also remain on as a consultant for the foreseeable future.</p>
<p>&#8220;In many ways, I felt my job had been accomplished,&#8221; Livingston said in a statement. &#8220;With Geoff&#8217;s assistance and the expertise of our D.C.-based staff, we have substantially enhanced our social media expertise,&#8221; said <strong><a href="http://www.mediabistro.com/Mike-Mulvihill-profile.html">Mike Mulvihill</a></strong>, CRT/tanaka president, adding that he looks forward to continuing working with Livingston as a consultant and &#8220;in possible future collaborative efforts.&#8221;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Joe Ciarallo</dc:creator>
<comments>http://www.mediabistro.com/prnewser/geoff-livingston-leaving-crttanaka-starting-new-company-in-2010_b2307#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/geoff-livingston-leaving-crttanaka-starting-new-company-in-2010_b2307</link>
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		<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Geoff Livingston]]></category>
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<pubDate>Thu, 22 Oct 2009 11:07:47 +0000</pubDate>
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