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Posts Tagged ‘crt/Tanaka’

For Your Safety, Richard Simmons and Air New Zealand Pair Up

Bedazzled fitness guru Richard Simmons is Air New Zealand’s newest safety ambassador, giving that airlines’ travelers the scoop on in-flight safety with a few low-impact aerobic moves thrown in. Also in the video, Phil Keoghan, host of The Amazing Race, and Rob Fyfe, the airline’s CEO. (He’s wearing pink shorts and a purple headband. A little more help here.)

The video, called “Fit to Fly,” hopes to follow in the viral success of the airline’s previous safety videos, like “The Bare Essentials of Safety from Air New Zealand,” which has gotten nearly six million YouTube views to date.

Air New Zealand’s creative agency in New Zealand, .99, developed the video; CRT/tanaka is the airline’s U.S. PR firm.

Geoff Livingston Leaving CRT/tanaka; Starting New Company in 2010

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Six months after CRT/tanaka acquired his agency, Livingston Communications, Geoff Livingston has announced he will be moving on to start a new company sometime in 2010.

Livingston has not announced details on the new company, but did say it will include, “deep rooting in social responsibility.” CRT/tanaka said that Priya Ramesh will be filling Geoff’s role in the agency’s DC office, and added that they will also be “looking to bring someone else in.” Livingston will also remain on as a consultant for the foreseeable future.

“In many ways, I felt my job had been accomplished,” Livingston said in a statement. “With Geoff’s assistance and the expertise of our D.C.-based staff, we have substantially enhanced our social media expertise,” said Mike Mulvihill, CRT/tanaka president, adding that he looks forward to continuing working with Livingston as a consultant and “in possible future collaborative efforts.”

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