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Posts Tagged ‘Current Lifestyle Marketing’

Spin the Agencies of Record

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  • Denver/New York-based Turner PR will be AOR for the newly created Bermuda Tourism Authority. The agency, which specializes in travel, tourism and lifestyle, will handle all social and media/public relations duties. On an unrelated note, we will never grow tired of linking to this video. On an even more unrelated note, check out these beards.

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Spin the Agencies of Record

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Stuntman PR has signed Atlanta-based cheese-and-red-sauce chain Mellow Mushroom Pizza Bakers as its newest client.

The firm will support the “fast casual” brand as it expands upon its domination of the Southeast with locations in Miami, Portland and more.

As one-time patrons of the Mushroom’s Charleston and Mount Pleasant branches (go Gamecocks), we recommend pairing the Bayou Bleu with the Smuttynose Robust Porter. And yes, we were sober at the time. Why do you ask?

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RadioShack Shuffles Its Marketing

RadioShack is shifting its marketing around across disciplines.

The company has chosen Weber Shandwick as its AOR after a competitive review. Weber will work with other IPG firms Axis and Current Lifestyle Marketing on PR, digital, and CSR initiatives here and abroad.

And Ad Age is reporting that the company is looking for a new advertising firm after working with Butler, Shine, Stern & Partners for the past two and a half years.

First order of business may be to get rid of that rebranding campaign to call the store “The Shack.” Remember that?

Financial news from the company has not been positive of late. The S&P downgraded the company’s credit another “notch into junk territory,” Marketwatch reported a couple of weeks ago. And Q3 earnings were down 99 percent (!). The company is focusing on mobile, with a free phone promotion that has been extended through year-end.

Weber Shandwick and Kellogg Part Ways

Just a few weeks after reporting that Weber Shandwick and Current Lifestyle Marketing had won the Kellogg account for U.S. brands, Ad Age is reporting that the companies have parted ways because of “an apparent conflict of interest.”

A Weber Shandwick spokesperson tells the publication that “a business issue” has forced the separation. Ad Age says it could be a larger IPG issue.

Brandy Ruff, Kellogg’s director of brand relations, told the magazine that they will search for another firm.

Kellogg Chooses Weber Shandwick

Kellogg has chosen Weber Shandwick and its fellow IPG firm Current Lifestyle Marketing for services to its U.S. brands. The selection is part of a consolidation of the company’s PR work.

Kellogg, the makers of products like Pop-Tarts and Eggo, will continue to work with MSLGroup and Ketchum on projects. However, Hunter PR, which works with Keebler, Morningstar Farms, and Cheez-It will likely be impacted.

Weber has not worked with any of Kellogg’s brands before. Kellogg launched the search for a new firm about two months ago. Ketchum was the incumbent. Other incumbents are also said to have participated in the search.

[via Ad Age]