Seven-year-old Luka Apps was distraught when, while on a shopping trip with his father, he lost his Jay ZX LEGO figurine, which he had bought with his own Christmas money. Before heading out on the fateful trip that led to Jay ZX’s disappearance, Luka’s father had warned him to leave the toy at home for safekeeping. Luka brought Jay along for the trip anyway, and sure enough, he managed to fall out of the boy’s pocket at a store. Saddened over the loss of his toy, Luka sent a letter to LEGO’s customer service department admitting his mistake:

Hello.

My name is Luka Apps and I am seven years old.

With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good.

My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat.

I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one.

I promise I won’t take him to the shop again if you can.

– Luka

LEGO’s incredible response reads like one part life lesson, one part ninja adventure:

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Today we came across the story of a musician who nearly lost his six-string in transit and experienced two completely opposite reactions from the brands involved: Delta Airlines and Gibson Guitars. Can you guess who comes out looking better in this case?

Dave Schneider, who fronts a couple of bands we don’t think we’ve ever heard, always carried his 1965 Gibson (estimated value $10,000) onboard when flying because he didn’t trust others to handle it–and he was right to be worried. When Delta employees forced him to check it on a flight from Buffalo, New York to Detroit, he got paranoid and started filming with his iPhone as soon as the plane landed.

As you’ll see from this video, the guitar got stuck in an elevator at the airport, destroying the case and seriously damaging the instrument inside. Bad news.

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