42West vet Cynthia Swartz, who was a big part of a THR story about that firm earlier this summer, has launched her new agency Strategy PR/Consulting. The firm has a number of clients participating in next week’s Toronto Film Festival including Madonna’s new movie W.E., now showing at the Venice Film Festival to not-so-great reviews. Michael Kupferberg and Elana Zilberman, also from 42West, have joined the new firm. [via Reuters]
Global networking company NETGEAR selected Weber Shandwick as U.S. AOR after a competitive review. Work began in July. The firm will focus on expanding the brand with consumers and small businesses and building awareness in the “medium enterprise market,” said Weber EVP Tony Hynes in a press release statement.